2013 Lead Management Optimization — Key Trends Analysis

This white paper explores some of the key themes regarding lead optimization, including:

  • New customer acquisition is a shared top objectiv­e of sales and marketing;
  • Data accuracy is aligned to the success that marketing has in generating leads for sales;
  • Additional lead to opportunity conversions occur most often when sales and marketing are both involved; and
  • Effective scoring reduces the number of leads sent to sales and dramatically increases close rates.

Download this paper today for the latest
information on lead management optimization.

Access Now

B2B Marketing Exchange
B2B Marketing Exchange East
Campaign Optimization Series
Buyer Insights & Intelligence Series
Strategy & Planning Series