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Resources

Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!

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Infographic: What Does A Lead Cost?

While a shotgun approach such as direct mail or a webinar can hit more targets…

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Infographic: How Scientific Attribution Modeling Works

You roll out your new digital marketing campaign and sales can go one of three…

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Infographic: How To Rock Social Media In 30 Minutes A Day

With the quickly changing social media landscape, B2B marketers find it hard to determine how…

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Demand Gen Report’s 2013 Benchmark Survey Finds Lead Gen Budgets Rising

One half of B2B marketers say their demand generation budgets will grow by more than…

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Infographic: Inside Online Video Marketing

  Video holds the attention of users for longer and is more memorable than text-based…

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The Demand Gen Report 2013 Consulting Guide

CMOs are under pressure to show a return on their investments even as the marketing…

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Infographic: Content Is On The Rise

B2B marketers are increasingly relying on content marketing, according to this infographic from Curata, highlighting the…

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Infographic: Finding Your Way With Marketing Automation Workflow

Navigating is always easier with a map, and getting around the twists and turns of…

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Infographic: The B2B Marketer’s Guide To SXSW

  SXSW Interactive is fast approaching. If you're a B2B marketer attending the giant tech…

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Infographic: Closing The Gap Between Sales And Marketing

The misalignment of sales and marketing can cause a typical company to lose 10% in…

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Blending The Art And Science Of Marketing

In today's environment, marketers have to rely on both their instincts and hard numbers. This…

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Infographic: What Do Leads And Love Have In Common?

Whether you're looking for a Valentine or someone to love your product, text is a…

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