Resources
Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!
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Breaking Down The 4 P’s Of A Successful Lead Follow Up
How companies follow up with inbound leads can drastically impact their sales funnel and ability…
The Benefits Of Aligning IT And Marketing
Thought leaders tend to focus on the benefits of aligning marketing and sales, but the…
From B2B To B2P: A Tactical Guide To Driving Personalized Engagement By Transforming Your Approach To Data & Campaigns
It’s people, not personas or accounts, who are ultimately making buying decisions. Successful companies are…
The Future Of The Customer Experience: Top Trends To Pay Attention To In 2018 And Beyond
This infographic from HubSpot details the rising importance of the customer experience in the purchase…
B2B Marketing’s Big Blindspot — The Data That Can Unlock Better Results For Every Marketing Function
Content is at the heart of all B2B marketing, providing the foundation for everything from…
Do I Really Need To Worry About Content Experience?
This infographic from Uberflip details the value of content marketing and the need for optimization.…
The 2018 State Of Database Quality
B2B Organizations Look To Improve Database Efforts With Real-Time, Audience-Focused Solutions B2B buyers expect relevant,…
The State Of B2B Content Marketing: 6 Things Every Brand Needs To Know
B2B marketers are finally catching up to their B2C peers when it comes to content…
Payoffs Of Personalization
This infographic from Bound explores the state of content marketing and the importance of gathering…
The Future Is Here: 8 Ways Artificial Intelligence Can Supercharge Marketing
Artificial intelligence (AI) is quickly becoming a competitive advantage for companies that are using it…
5 Simple Steps To Alignment Across The Customer Experience
Marketing and sales alignment is a frequent topic of discussion, but it's a challenge for…
2018 B2B Buyers Survey Report: Sales Representatives Play Greater Role Within Critical 1-3 Month Active Buyer Timeframe
B2B buyer preferences have heavily evolved over the years since Demand Gen Report began conducting…
