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Demand Gen Report’s 2014 Content Preferences Survey

In Demand Gen Report’s 2014 Content Preferences Survey, B2B buyers revealed that they rely are placing a greater emphasis on visual content throughout the purchasing lifecycle. They are also accessing content much more frequently from smartphones and tablets. These trends have led to an even higher buyer reliance on content than ever before to assist in research and purchasing decisions.

The 2014 B2B Buyer Behavior Survey

While the sales cycle is getting longer and buyers continued to wait to engage with sales, B2B buyers are more satisfied with the process than they were a year ago. That was just one finding in Demand Gen Report’s 2014 B2B Buyer Behavior Survey. A total of 150 B2B buyers were involved in a major purchase during the past 12…

Demand Gen Report’s 2013 Benchmark Survey Finds Lead Gen Budgets Rising

One half of B2B marketers say their demand generation budgets will grow by more than 20% in 2013, and they will spend those dollars on social media as well as developing white papers, webinars and improving their web sites. Those are just a few of the findings in Demand Gen Report’s 2013 Benchmark Survey. As marketers face increasing pressure to…

Get The Facts About Customer Lifecycle Marketing

B2B marketers know that it's important to stay focused on generating new leads and revenue. But more marketers today are also discovering new opportunities in marketing to existing customers. This new study, The Next Generation Of Lifecycle Marketing, reveals just how important this trend has become. Download this free report and get important insights into:

2012 B2B Marketing Automation Vendor Selection Tool

Raab Associates’ 2012 B2B Marketing Automation Vendor Selection Tool (VEST) draws on nearly 200 data points for 22 B2B marketing automation vendors. It uses these to build product and vendor fitness scores that show which vendors are most suitable for small, mid-size and large organizations. Results are displayed on easy-to-understand charts that make it simple to see which products are…

Content Preferences Survey Report

Content is often the first point of engagement between a solution provider and a potential buyer. Given the important role content is playing for companies,DemandGen Report recently conducted a survey to examine the shifting preferences of business executives. Published this week, The Content Preferences Survey report aims to guide B2B organizations looking to kick off a new content marketing strategy…