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Guide To Marketing Automation Solutions

UPDATED: Sept 2011 The Guide to Marketing Automation Solutions is a complimentary, ungated resource that profiles more than a dozen of the leading marketing automation vendors. Updated in September 2011, the Guide highlights customer counts, growth metrics, functionalities and market accolades. Click here to download the complimentary report

The State of Marketing Automation

As we head into 2011 the marketing automation category is poised to further illuminate the shared responsibility for the pipeline. In this special report, DemandGen Report provides an in-depth look at the key trends influencing BtoB marketing in addition to an overview of the leading marketing automation suppliers.

Referral Marketing Refreshes Traditional Lead Gen Methods

Lead management experts are aligning behind the idea that 2010 was a transformational year during which traditional sales methods began withering with the onset of a new vendor selection process driven by automation, cloud applications and social media. This effect has been chronicled and acknowledged by the BtoB media, and is reverberating through corporate ranks. Download Now.

Crawl, Walk, Run: Taking Baby Steps To Building A Successful Demand Gen Strategy

The fundamental principle of achieving anything big is by starting off small. And, when it comes to developing successful demand generation and lead management programs, nothing could be closer to the truth. Many companies have fallen down in their early attempts to automate their marketing and lead management because they added too much complexity too quickly, without having sufficient resources…

Dreamforce Preview - Solution Spotlight 2010

If you are one of the 20,000 + heading out to Dreamforce this week, we wanted to point out a few hot new sales and marketing solutions you may want to check out. Even if you aren't attending the event this year, we encourage you to check out these 5 Hot New Sales & Marketing Apps, which will help you…

Content Marketing: Four Key Factors For Developing A Content Mapping Strategy

In today's web-powered B2B buying market, prospects are more informed than ever, making it all the more necessary for marketers to provide a variety of valuable, relevant content for every stage of the buying process. This exec briefing will give you the four crucial ingredients necessary to developing a cohesive, effective content marketing map. Download Now.

Social Media, Demand Gen & Webcasts Converge into “Community Marketing”

While marketing interactions were traditionally based on extending offers and waiting for prospects to respond, the new interactions are based on matching solutions to the needs of the buyer. Download this brief to learn how marketers are using the latest interactive web tools to have immersive social engagements with prospects.