Research
2023 Channel Partner Marketing Benchmark Survey: Program Budgets, Planning Slightly More Cautious Than Projected Gains In Partner Attributed Revenue
Facing an economy that may or may not have dodged a recession bullet, channel ecosystem…
2023 Demand Generation Benchmark Survey: Orgs Prioritizing Retargeting, Personalization & Lead Nurturing Amidst Economic Turmoil & Third-Party Cookie Depreciation
There are several factors influencing the B2B marketing climate throughout 2023: Economic uncertainty, widespread tech…
2023 Database Strategies & Contact Acquisition Benchmark Survey Report: Practitioners Gathering Deeper Intelligence To Facilitate Highly Relevant 1:1 Outreach
In a world tainted with spammy, impersonal outreach, B2B practitioners are recognizing the importance of…
What’s Working In Personalization? The Power Of Customizing Engagements
We’ve all gotten the “Hi [NAME]” email that masquerades as personalization. But there is more to…
What’s Working In Conversational Marketing?: Practitioners Relying On Data To Personalize & Power Chat Experiences
In a world that’s dominated by demands for personalization, self-service and fast-moving buyer’s journeys, marketers…
2022 State Of Revenue Operations
Far too often, practitioners find themselves stretched thin, bogged down by dirty data and manual…
What’s Working In Account-Based Marketing: B2B’s Evolution To ABX
Is ABX the new ABM? Account-based experience (ABX) is poised as the next evolution of…
ABM Benchmark Survey: As ABM Programs Mature, Practitioners Are Building Stronger Relationships & Generating Better ROI
ABM gets better with age — but unfortunately, practitioners don’t have the luxury of pouring…
2022 C-Suite Go-To-Market Benchmark Survey
The B2B market is evolving rapidly — and the need for smarter go-to-market (GTM) strategies…
What’s Working In Channel Partner Incentives
Despite being a mainstay of most channel partner programs, incentives are falling short of achieving…
What’s Working In Marketing Measurement? Less Messy Data, More Marketing & Sales Alignment
Marketing teams face increased pressure to measure the impact of their initiatives and prove their…
2022 B2B Buyer Behavior Survey: Orgs Must Remain Agile As Buyers Conduct Self-Service, Anonymous Journeys
The days of marketing and sales controlling the buyer’s journey are long gone — but…
