Lead Nurturing

Tray.io Reveals New Lead Lifecycle Management Solution

Tray.io, a low-code automation and integration platform, released its new Lead Lifecycle Management function, which is designed to fix leaky lead funnels and recapture lost revenue. The new solution seeks to help RevOps teams break down interdepartmental silos, gain full visibility into the buyer journey and unlock revenue.

February 9, 2023
Written by Kelly Lindenau

How LHP Grew Average Lead Value By 3X

As a veteran in the automotive safety space, LHP Engineering Solutions has serviced big names in the transportation industry for more than 20 years without relying on marketing. But when the pandemic put a halt on in-person interactions and direct sales efforts, the marketing team knew they needed to get…

October 19, 2022
Written by Kelly Lindenau

Clari Acquires DealPoint; Expands RevOps Platform With New Features

Clari, a revenue operations (RevOps) platform, expanded its deal management capabilities with the acquisition of DealPoint, a deal mapping & customer collaboration platform. The acquisition will empower users to oversee deal health and build stronger buyer-seller connections. In addition, Clari announced a new suite of execution insight solutions to help…

September 23, 2021
Written by Michael Rodriguez

Birdeye Messaging Aims To Create Seamless Buyer Experiences Through Text Messages

Birdeye Messaging, from all-in-one customer experience platform Birdeye, is designed to help users attract, convert and engage customers via text messaging, enabling them to text their leads and customers at every step of the customer journey for maximum engagement. Back-Of-The-Box Details Birdeye Messaging is designed as a real-time engagement tool…

Drift & SalesLoft Form Partnership To Strengthen Sales Enablement

Revenue acceleration platform Drift partnered with SalesLoft, a sales engagement provider, to equip sellers for hyper-personalized communication with prospects. The partnership seeks to help sales and marketing professionals increase prospect engagement, conversion and alignment through shared visibility into target accounts.

August 16, 2021
Written by Kelly Lindenau

Sendoso Integrates With Microsoft Dynamics 365 To Enhance Data Analysis

Gifting platform Sendoso collaborated with Microsoft Dynamics 365, a portfolio of business intelligence solutions, to help diversify its buyer datasets and expand partnership opportunities for its enterprise customer base.

June 25, 2021
Written by Michael Rodriguez

Downstream Intent Data Is The Missing Piece Of Your Buyer Intent Puzzle

Buyer intent data is a hot topic that has recently earned a bad rap. B2B marketers love the idea of predicting buyer behavior, but many struggle to pull the data together and actually make this strategy work.