Prospects go through multiple touch-points before becoming buyers. This section covers the latest tools, trends and strategies B2B marketers are using to effectively nurture leads through the sales funnel.
Event marketing has quickly become one of the major sources of revenue for B2B companies, with many marketing and sales teams using creative digital events and webinars to market products, engage and educate buyers and meet with prospects.
Linkedin has launched updates to its Linkedin Pages offering, aiming to help its users collect leads and boost marketing outreach more efficiently in a virtual setting through ads and retargeting capabilities.
With the digitalization of B2B, marketers have access to more marketing tools, leads and data to inform their revenue and marketing strategies. Revenue marketers in particular are responsible for converting prospects and leads into customers, and the current B2B landscape has solidified their new role as leaders in the buyer’s journey.
INFUSEmedia, a demand generation engine, is now offering a second phase of its Demand Generation Business Reopening Kit to provide U.S. and European SMBs with comprehensive services and resources to help them reopen successfully following the Covid-19 pandemic. This kit is comprised of five critical resources for reopening, including: Customed…
B2Lead, a wholesale marketing solutions platform, has announced an enhanced version of their ABM lead generation program, designed to help users achieve maximum ROI through higher quality intent data and more targeted leads.
PX, a leads and sales optimization platform, has launched Lead to Call Tracking, designed to help marketers measure the actual time of response from the instant a consumer submits a form and the time it takes their call center to begin outreach. Additionally, marketers can benchmark this data to see…