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Lead Nurturing

Prospects go through multiple touch-points before becoming buyers. This section covers the latest tools, trends and strategies B2B marketers are using to effectively nurture leads through the sales funnel.

Cliently Platform Aims To Help Marketers Double Lead Engagement

Cliently, a lead generation and outreach automation solutions provider, is designed to enable marketers to increase lead engagement by as much as 50%. The platform is positioned to help users easily segment and personalize content, as well as automate outreach to save time and keep their brand front and center…

Salesfusion Aims To Provide All-Inclusive Marketing Automation Platform

Salesfusion, which was recently acquired by SugarCRM, aims to provide an all-you-need marketing automation solution for mid-sized marketing teams. It includes highly intuitive campaign builders, advanced automations and in-depth reporting designed to help marketers streamline campaign creation, understand engagement, improve conversions and drive more revenue.

Best Practices In Automated Lead Management

If you’re frustrated with the quality of leads that you’re getting from marketing, you’re not alone. According to a CEB study, 49% of sales reps actually ignore more than half of marketing leads. And no wonder. Gleanster Research estimates that only 25% of marketing leads are worth passing along to…
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