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Lead Nurturing

Prospects go through multiple touch-points before becoming buyers. This section covers the latest tools, trends and strategies B2B marketers are using to effectively nurture leads through the sales funnel.

Drift Launches 3 New Bots To Boost Email Marketing Efforts

Drift, a conversational marketing platform, unveiled three new email bots designed to serve as virtual assistants that connect to a company’s MAP and help improve the customer experience and accelerate deals. The bots aim to leverage machine learning to categorize and automate email responses, as well as update and manage…
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