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Lead Nurturing

Prospects go through multiple touch-points before becoming buyers. This section covers the latest tools, trends and strategies B2B marketers are using to effectively nurture leads through the sales funnel.

Banzai Acquires Webinar Platform Start-Up Demio

Banzai, an SaaS provider of marketing automation solutions, acquired start-up webinar platform Demio. Terms of the deal were not disclosed. The integration of Demio’s platform positions Banzai as a complete, end-to-end virtual event solution that includes targeted lead generation, virtual hosting and full webinar functionality. “We at Demio are thrilled…

Evolved Selling: Optimizing Sales Enablement In The Age Of Digitalization 

On the surface, it seems obvious: B2B sales will keep moving into the digital landscape. While the digital realm presents significant opportunities, there’s also more pressure to capitalize on them. As sales teams are unable to "press the flesh" in person, they're more reliant on marketing teams to provide data on prospective customers. B2B leaders…
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