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RollWorks Joins LinkedIn Partner Program

RollWorks, the ABM platform, announced an integration with LinkedIn Marketing Solutions that aims to help B2B marketers to launch, optimize and report on their account-based activities across both platforms. By integrating LinkedIn ads with RollWorks’, B2B marketers will be positioned to effectively target and engage priority accounts and measure results all in one place.

B2B Orgs Make Authentic Connections With Audiences On Social Channels Amid ‘Social Distancing’

During a time when “social distancing” has become the new norm, it’s no surprise most people are turning to social media to connect with friends, family, colleagues and buyers. The digital world has quickly become a safe alternative for B2B organizations to maintain relationships with prospects and customers alike, as in-person interactions are not an option for the time being. And while social media always has been a top channel for sales reps to engage with prospects and customers, and for businesses and individuals to share thought-leadership content with audiences, this “new reality” has shifted marketing strategies, requiring reps to rethink traditional tactics to cater to the needs and pain points of modern buyers during this unsettling time.

LinkedIn Launches Messaging-Based Ads

1LinkedInConversationAds

LinkedIn has launched Conversation Ads, a new marketing tool designed to personalize viewers’ experiences with a messaging-based ad format. Conversation Ads builds on the company’s current Message Ads offering (formerly Sponsored InMail) and features a “choose your own path” experience designed to help marketers create full-funnel campaigns with multiple customized calls-to-action, according to the company.

A Look Into The Magic 8 Ball: The Future Of B2B Sales

Tara Bryant Pipedrive

Readers may remember that fortune-telling toy from our childhood, the Magic 8 Ball. Simply ask the large plastic ball a yes or no question and turn it over to reveal one of the 20 stock answers to life’s greatest mysteries. Endless fun ensued… until it didn’t.

While the Magic 8 Ball likely isn’t making any must-have toy lists this year, the holiday season and upcoming New Year are good times to reflect on the changes ahead for B2B sales. I’m revisiting the Magic 8 Ball’s, albeit silly, clairvoyance to help salespeople take a peek into the future of the profession. Let’s ask some questions to the Magic 8 Ball together, shall we?

LinkedIn Updates Pages To Boost Employee Engagement, Brand Awareness

LinkedIn has updated its Pages offering with new features designed to boost employee engagement and develop a more human side to organizations. The updates are in addition to the many updated LinkedIn features this year, including a new engagement API for deeper audience insights, an updated Campaign Manager to deliver a full-funnel experience and a new Sales Navigator homepage to boost sales efficiency.

Adobe Expands Integrations With AI-Drive Account Profiling, LinkedIn Synching

Adobe has launched new capabilities within the Marketo Engage ABM Essentials offering, part of the Adobe Marketing Cloud, including new AI-powered models in its Account Profiling tool and an expanded LinkedIn partnership. The two updates aim to help accelerate the execution of ABM strategies for sales and marketing teams, as well as drive personalized and account-based experiences.

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