The 4 Actions CMOs & CROs Must Take to Catch Up to the AI-Augmented Buyer
Over the last 18 months, artificial intelligence (AI) has dramatically rewritten the rules of B2B purchasing— expanding competitive…
Demanding Views April 17
Latest In: Revenue operations
BambooBox Raises over $6M to Build Managed ABM Operating System
BambooBox announced it has raised a total of $6.6 million in funding led by Peak XV’s Surge, with…
News Brief April 1
Accelerate Pipeline Growth with B2B Programmatic Advertising
B2B marketers are under pressure to prove their impact. Simply generating impressions is no longer enough. Leadership wants…
Demanding Views March 27
10 Lessons Learned at B2BMX 2026: Elevating Your B2B Marketing Strategy
B2BMX 2026 offered a wealth of insights and strategies for B2B marketers to navigate the ever-evolving marketing landscape.…
Blog March 17
Demand Gen Report 2026 Trends: Outcomes Rocket’s Saul Marquez
Where B2B Marketing Goes Next: A Data-Backed Look at 2026 As we look back on 2025, it’s clear…
Demanding Views January 5
Global B2B Demand Generation Service Market to Reach $15B by 2033
With a surge fueled by accelerating digital transformation initiatives, the rise of account-based marketing (ABM), and enterprises’ increasing…
News Brief September 9
Salesloft: RevOps Makes the Leap From Support Role to C-Suite
Artificial intelligent (AI) and the current economic climate have vaulted revenue operations (RevOps) into a strategic business leadership…
News Brief July 28
Clari Adds New AI Tools to Support Seller Productivity
Clari, an Enterprise Revenue Orchestration solutions provider, has launched a new suite of AI solutions to help B2B…
Industry News March 17
Harnessing AI: Transforming Sales Forecasting for Greater Accuracy and Strategic Action
In today’s rapidly evolving business landscape, the ability to accurately forecast sales is more critical than ever. Yet,…
Demanding Views March 14
#B2BMX Keynote Speaker Roderick Jefferson Reveals How Sales Teams Can Harness the Power of AI
How can B2B executives, especially those in sales, use artificial intelligence (AI) effectively — but without using it…
Feature February 25
2023 State Of RevOps: Curating Tech Stacks & Teams That Promote Efficiency & Alignment
RevOps is breaking out of its supporting role and taking center stage as a strategic powerhouse. The shift…
Industry News November 16
Openprise Introduces DataOps For RevOps
Openprise, a provider of RevOps data automation, released DataOps for RevOps, a set of new capabilities designed to…
Industry News October 24
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
