B2B Ops Roles Expand Into Customer Experience Enablers To Streamline Revenue Engines

As operation teams’ responsibility in fueling the revenue engine continues to gain momentum within B2B organizations, individuals working in Marketing and Sales Ops will be tasked to grow their skillset beyond the tech focus. These newly developed skillsets will position teams to identify specifically how their company is driving revenue, as well as determine what needs to change to drive success.

Top Quotes From #B2BSMX

We're still coming down from the high of the excitement at our first-ever B2B Sales & Marketing Exchange at the Encore Boston Harbor resort last week. With so much great content under one (very fancy) roof, there was no shortage of actionable advice and quotes-to-live-by to bring back to the office. 

In case you missed out on the fun, we've rounded up some of the best quotes, one-liners and takeaways from #B2BSMX from our esteemed speakers. 

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The Five Stages of Maturity In Customer-Centric Revenue Operations

1aDebbie HeadshotSomething very complex and wonderful is happening in B2B marketing organizations. It is a transformation of legacy tech strategies, Go-To-Market (GTM) focus and structures that is embracing a customer-driven digital world and finding new ways to grow revenue through a Revenue Operations (RevOps) framework. Companies who do this with excellence will outperform their competition in terms of growth, profit, customer acquisition and retention. Companies who figure out how to develop a RevOps capability will gain competitive advantage. For example, I recently interviewed Morgan Collins of Phunware, Inese Pumpure of CloudLock and Alex Simoes of CAKE — all RevOps leaders who are driving double and triple digit growth.

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