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ChannelNet Unveils Updated SiteBuilder Platform To Streamline Marketing Operations

SiteBuilder, a SaaS platform from ChannelNet, aims to help marketing and sales teams streamline workflows and improve the customer experience.


SiteBuilder is designed to serve as a comprehensive B2B portal that can meet various business needs. It is positioned to provide a transparent flow of data, information and content from disparate systems to improve communication and collaboration between marketing and sales teams.

Additional features include:

  • Extensive user management controls based on job title and required access to data;
  • A customizable dashboard that can be configurable by user based on the importance of the data and information they want to view daily;
  • Management over content, events, workflow and more;
  • Email and website personalization based on customer attributes; and
  • Social media integrations.


ChannelNet is designed for corporate and marketing sales users, channel partners and other business customers.


The solution integrates with CRM, ERP and other systems.


Pricing is based on a monthly fee that covers hosting, services and support, as well as an initial set-up fee that varies based on the number of integrations and complexity a user requires.


Current users are in the automotive, financial services, home improvement and other industries.


SiteBuilder is designed as a turnkey solution that can help B2B businesses across a variety of needs, including improving internal communication, streamlining workflows and personalizing customer experiences.


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Customer Experience In The Millennial Age

Mark AboudSince the introduction of SPIN selling in the early ‘80s, the world of B2B customer engagement has seen steady innovation. Telephone cold calling, voicemail and emails became vital tools used to let prospects know you wanted to talk to them. When you did get a positive response, face-to-face meetings for problem discovery and PowerPoint presentations to drive the impact of your solution home became the standard. B2B selling was ruled by the conventional wisdom of seasoned sales executives who had control of the information. Through vast experience and advanced training in strategic and positional selling, they knew exactly how to win. It was a seller’s market and a game of inches.

Sitecore Integrates With Salesforce Marketing Cloud For Personalized CX

Sitecore, an experience management software, has integrated its Experience Manager and Experience Platform with Salesforce Marketing Cloud.

The first phase of the integration is designed to streamline the digital marketing process and help marketing teams improve campaign content and personalization. Sitecore Connect will be available later this month in the Salesforce AppExchange and on the Sitecore Developer Portal, according to a press release.

"Companies have to transform the way they engage with customers [who] have come to expect tailored experiences across every touchpoint,” said Jon Suarez-Davis, Chief Strategy Officer of Salesforce Marketing Cloud, in a statement. “With Salesforce Marketing Cloud and Sitecore, users are able to better understand customer interactions across all channels and optimize marketing campaigns in order to enhance the complete customer journey.”

Customer Experience, Community Building Grab Center Stage Among B2B CMOs

The role of marketing is changing, moving beyond acquisition and deeper into the funnel to support sales, according to C-level marketers and experts at the B2B Marketing Exchange (B2BMX) in Arizona in February. As part of that, B2B marketing executives are shifting more focus on the overall customer experience (CX) and customer life cycle.

Marketers know CX is very important, but they have yet to master it, Jeff Marcoux, CMO Lead for Worldwide Enterprise Marketing at Microsoft, shared during his keynote address. He suggested building marketing strategies around buyers’ or customers’ challenges on a human level and identifying what motivates them.

Data And CX Among Top Challenges Marketing Leaders Face Today

CMOs and senior marketing leaders today continue to be challenged across the board, from driving big picture vision and technology transformation to guiding teams toward improvement in areas such as content creation and campaign execution. I recently had a glimpse at the data behind Forbes Media’s CMO as Culture Warrior: The 8 Essential Characteristics of High Performing Marketing Leaders report. The report focuses on the essential characteristics of successful marketing leadership, but what I found particularly interesting were some of the more quantitative numbers the publisher gathered.

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