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InsideView Launches Data Integrity System

InsideView announced InsideView Data Integrity for Microsoft to help customers drive revenue and improve operational effectiveness. Dynamics 365 customers will be positioned to leverage the data that fuels InsideView Insights to clean and enrich their CRM data automatically and at scale. InsideView Data Integrity for Microsoft aims to deliver accurate data and maintain data hygiene and provide visualizations that allow companies to pinpoint problems in their data and improve their data health. 

InsideView Launches Solution To Assist In Database Management, CRM Health

InsideView, a targeting intelligence platform, unveiled InsideView Data Integrity, a customer data management solution designed to deliver data and visualizations to companies looking to improve their data health. Fully integrated with Salesforce, InsideView Data Integrity aims to empower revenue leaders to stay on top of their Salesforce accounts while providing actionable insights, such as measures for data hygiene.

B2B Marketers Embracing Review Sites As Valuable, Trust-Building Tools Across Buyer Journey

The B2B buyer journey increasingly mirrors its B2C counterpart, with prospects now turning to B2B review sites for credible peer advice much like they would Yelp or Glassdoor. According to Demand Gen Report’s 2018 B2B Buyers Survey, 65% of buyers rate B2B software and service reviews as “very important” when evaluating a set list of solution providers. As such, top-tier marketing and sales teams at companies such as Marketo, InsideView and Quick Base are embracing B2B review sites as a way to gather trustworthy, third-party testimonials and infuse customer voices across the buyer journey.

InsideView Launches Marketing Suite For Microsoft Dynamics 365

InsideView, a sales and marketing intelligence software, unveiled the InsideView Marketing Suite for Microsoft Dynamics 365. The suite is designed to align sales and marketing teams, provide a single view of customer data and increase engagement.

The Marketing Suite aims to bring in external account and contact data to build a complete view of the customer. It is designed to complement Microsoft Dynamics 365 for Marketing and help B2B businesses identify and prioritize leads, increase their total addressable market and enhance their ABM programs.

Features include:

  • InsideView Enrich, which aims to help marketers enrich leads with comprehensive, up-to-date data;
  • InsideView Target, designed to build highly targeted campaign lists that can be filtered based on firmographic and demographic data, as well as industry codes, news, keywords and more; and
  • InsideView Refresh, which is positioned to automatically clean account and contact data on a regular basis.

The suite is now available for purchase and follows the company’s recent release of InsideView Apex.

“Today, as more B2B marketers use targeted strategies like account-based marketing to expand customer relationships and win new ones, they need a marketing automation solution that helps them identify and engage with the best opportunities,” said Joe Andrews, VP of Product and Solution Marketing at InsideView, in a statement. “The InsideView Marketing Suite builds on the foundation of Microsoft Dynamics 365 for Marketing so marketers can tap into our Targeting Intelligence to get higher quality data, make better marketing decisions, and execute more successful targeted marketing programs.”

InsideView Announces New ABM Features Within Target Solution

InsideView, a market intelligence platform, has announced the release of InsideView Target with ABM. The company stated that the solution is a redesigned version of InsideView Target that features new ABM workflows designed to help marketers search for or upload lists of companies and find contacts that look like their target customers.

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