Zig.ai Launches Feature That Replaces Lead Gen, Outreach and Research Tools
Key Takeaways Zig.ai added AI agents to its autonomous sales platform to handle lead generation, prospect research, qualification…
News Brief June 4
Latest In: Revenue operations
Why Your Revenue Tech Is Underperforming (And It’s Not the Software’s Fault)
B2B revenue teams have never had access to more technology. CRMs, marketing automation platforms, ABM tools, sales enablement…
Demanding Views June 2
The Demand Gen Engine: Why B2B Retention Now Depends on Value Realization
Retention in B2B has traditionally been measured at the moment of renewal. But in practice, renewal decisions are…
Demanding Views May 26
B2BMX 2026 Keynotes Now Available on DemandGenReport.com YouTube Page
Key Takeaways: B2BMX 2026 keynotes show that strong B2B marketing blends practical AI use with human trust, brand…
Blog May 11
AI That Sells: Why Revenue Teams Must Redesign Decisions, Not Just Tasks
Everyone wants artificial intelligence (AI) in sales. Far fewer are willing to redesign sales around it. That is…
Demanding Views May 21
SalesboxAI Launches Unified Agentic Signal-Driven GTM Platform
Key Takeaways: SalesboxAI launched a unified, AI-native GTM platform that uses copilots and specialized agents to coordinate marketing,…
News Brief May 20
Greenfire Strategy Acquires 21b Consulting, Deepening Growth Capabilities for Mid-Market Clients
Key Takeaways: Greenfire Strategy expands capabilities by acquiring 21b Consulting, enhancing HubSpot implementation and revenue operations. The acquisition…
News Brief May 13
The AI Sales Problem No One Wants to Admit
Artificial intelligence (AI) now dominates the conversation in B2B sales. Every conference panel, board meeting, and vendor pitch…
Demanding Views May 12
Xactly and ServiceNow Unveil AI Integration for RevOps to Boost Sales Productivity
Key takeaways: Xactly and ServiceNow introduce the Dispute Management AI Agent to streamline compensation inquiries and workflows. The…
News Brief April 29
The 4 Actions CMOs & CROs Must Take to Catch Up to the AI-Augmented Buyer
Over the last 18 months, artificial intelligence (AI) has dramatically rewritten the rules of B2B purchasing— expanding competitive…
Demanding Views April 17
BambooBox Raises over $6M to Build Managed ABM Operating System
BambooBox announced it has raised a total of $6.6 million in funding led by Peak XV’s Surge, with…
News Brief April 1
Accelerate Pipeline Growth with B2B Programmatic Advertising
B2B marketers are under pressure to prove their impact. Simply generating impressions is no longer enough. Leadership wants…
Demanding Views March 27
Resources
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
