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The Five Stages of Maturity In Customer-Centric Revenue Operations

1aDebbie HeadshotSomething very complex and wonderful is happening in B2B marketing organizations. It is a transformation of legacy tech strategies, Go-To-Market (GTM) focus and structures that is embracing a customer-driven digital world and finding new ways to grow revenue through a Revenue Operations (RevOps) framework. Companies who do this with excellence will outperform their competition in terms of growth, profit, customer acquisition and retention. Companies who figure out how to develop a RevOps capability will gain competitive advantage. For example, I recently interviewed Morgan Collins of Phunware, Inese Pumpure of CloudLock and Alex Simoes of CAKE — all RevOps leaders who are driving double and triple digit growth.

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