Top Quotes From #B2BSMX

We're still coming down from the high of the excitement at our first-ever B2B Sales & Marketing Exchange at the Encore Boston Harbor resort last week. With so much great content under one (very fancy) roof, there was no shortage of actionable advice and quotes-to-live-by to bring back to the office. 

In case you missed out on the fun, we've rounded up some of the best quotes, one-liners and takeaways from #B2BSMX from our esteemed speakers. 

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The Five Stages of Maturity In Customer-Centric Revenue Operations

1aDebbie HeadshotSomething very complex and wonderful is happening in B2B marketing organizations. It is a transformation of legacy tech strategies, Go-To-Market (GTM) focus and structures that is embracing a customer-driven digital world and finding new ways to grow revenue through a Revenue Operations (RevOps) framework. Companies who do this with excellence will outperform their competition in terms of growth, profit, customer acquisition and retention. Companies who figure out how to develop a RevOps capability will gain competitive advantage. For example, I recently interviewed Morgan Collins of Phunware, Inese Pumpure of CloudLock and Alex Simoes of CAKE — all RevOps leaders who are driving double and triple digit growth.

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