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Webinar Preview Q&A: 3 Keys To Tying New Technology Rollouts To Business Results

Change is a fact of life for the modern enterprise. That includes change driven by the adoption of new technologies, such as marketing automation and CRM solutions, designed to revitalize sales and marketing organizations.

That's the promise of transformative technology. Yet the reality is often very different: According to some studies, more than one third of all major IT initiatives fail, and many others don't deliver their expected results.

Ryan Abreo, Vice President of Couch & Associates, is a seasoned veteran at helping enterprises navigate – and overcome – the challenges that derail transformative technology projects. As a preview of our upcoming webinar – The Sales & Marketing Transformation Triad: 3 Keys To Tying New Technology Rollouts To Business Results – Abreo sat down with DGR to answer some questions about this important topic.

DemandBase Adds D-U-N-S Support To B2B Web Analytics Solution


DemandbaselogoDemandBase
, a provider of on-demand B2B marketing software, today announced support for Dun & Bradstreet D-U-N-S numbers. DemandBase will add the new capabilities to its existing Real-Time Identification Service solution.

DemandBase gives B2B marketers the ability to identify and analyze incoming web traffic based on more than 40 business attributes, including company name, size, location, annual revenue, and industry type. Marketers can use this information to segment incoming traffic, tailor content marketing to specific audiences, generate more accurate analytics, and capture lead-generation data without the use cookies. The Real-Time Identification Service can also be integrated with a number of leading marketing automation, CRM and analytics platforms.

Infusionsoft Unveils Major Update To Its Small-Business Sales And Marketing Suite


Sales and marketing software vendor Infusionsoft today announced a major update to its flagship software platform, including updates to its user interface, lead generation and scoring, and other capabilities.

Infusionsoft is an integrated sales and marketing product designed specifically for small businesses. It includes a suite of CRM, email marketing, e-Commerce, lead generation and marketing automation tools that emphasize ease of use in both B2B and B2C environments.

LeadMD Acquires CRM Services Company Marketing Engine


LeadMD
,
a provider of marketing automation services, announced its acquisition of Marketing Engine, a CRM services company that specializes in Salesforce.com implementation. With the acquisition, LeadMD said it will expand its marketing-to-sales solution that includes process development, integration of CRM and marketing automation software, demand generation best practices and content development. The acquisition includes all of Marketing Engine’s intellectual property, customer relationships, and employees including Founder and Principal, Tyeson Cluff.

Infusionsoft Unveils Major Update To Its Small-Business Sales And Marketing Suite


Sales and marketing software vendor Infusionsoft today announced a major update to its flagship software platform, including updates to its user interface, lead generation and scoring, and other capabilities.

Infusionsoft is an integrated sales and marketing product designed specifically for small businesses. It includes a suite of CRM, email marketing, e-Commerce, lead generation and marketing automation tools that emphasize ease of use in both B2B and B2C environments.

DemandBase Adds D-U-N-S Support To B2B Web Analytics Solution


DemandbaselogoDemandBase
, a provider of on-demand B2B marketing software, today announced support for Dun & Bradstreet D-U-N-S numbers. DemandBase will add the new capabilities to its existing Real-Time Identification Service solution.

DemandBase gives B2B marketers the ability to identify and analyze incoming web traffic based on more than 40 business attributes, including company name, size, location, annual revenue, and industry type. Marketers can use this information to segment incoming traffic, tailor content marketing to specific audiences, generate more accurate analytics, and capture lead-generation data without the use cookies. The Real-Time Identification Service can also be integrated with a number of leading marketing automation, CRM and analytics platforms.

Falling Prices At Low End Of Marketing Automation Sector Bring Pain, Pressure For Emerging Category

Raab_VEST_PricesAs interest in the marketing automation sector continues to increase, so do the competitive pressures for vendors to grab market share. Despite being a young, emerging category, there is already heated competition and pricing pressure, particularly at the lower end of the market.

Where most vendors had seen average deal sizes of approximately $1,500 per month, price points for marketing automation are now dipping below $500 per month in many cases. Some vendors are already feeling pressure on profits and there is a growing concern the value perception of the still emerging market could suffer from discounting.

LeadMD Acquires CRM Services Company Marketing Engine


LeadMD
,
a provider of marketing automation services, announced its acquisition of Marketing Engine, a CRM services company that specializes in Salesforce.com implementation. With the acquisition, LeadMD said it will expand its marketing-to-sales solution that includes process development, integration of CRM and marketing automation software, demand generation best practices and content development. The acquisition includes all of Marketing Engine’s intellectual property, customer relationships, and employees including Founder and Principal, Tyeson Cluff.

DemandGen International Named To Inc. 500 List of Fastest Growing Firms


DemandGen International, Inc
., a global team of marketing automation and lead management consultants, has ranked number 363 in Inc. Magazine's 30th annual Inc. 500, with a three-year growth of 940%.

Danville, CA-based DemandGen International currently boasts more than 200 customers across 12 countries worldwide, including mega brands Apple, American Express, Citrix, Dell, DuPont, FICO, Informatica, Adobe, eBay and Taleo, among others. Key partners include Eloqua, Salesforce.com, Oracle, Microsoft, Marketo and Demandbase. In addition to its Bay Area headquarters, the company currently maintains offices across the United States and Canada, as well as in Germany, Austria, France, Singapore and the UK.

5 Steps to Measure Lead-to-Cash Performance Offered In Upcoming Webinar

While the data-driven approach has proven to be an elusive goal for many BtoB organizations, new dashboard tools allow front-line professionals to easily access data from multiple systems, adjust campaigns and tactics in real time with that data and achieve superior results.

Firms that manage by metrics report better alignment between sales and marketing, accelerated pipeline performance and deeper insights into ROI and other key performance areas. Key areas of measurement include web metrics, funnel metrics and opportunity or revenue reporting.

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