Change is a fact of life for the modern enterprise. That includes change driven by the adoption of new technologies, such as marketing automation and CRM solutions, designed to revitalize sales and marketing organizations.
That's the promise of transformative technology. Yet the reality is often very different: According to some studies, more than one third of all major IT initiatives fail, and many others don't deliver their expected results.
Ryan Abreo, Vice President of Couch & Associates, is a seasoned veteran at helping enterprises navigate – and overcome – the challenges that derail transformative technology projects. As a preview of our upcoming webinar – The Sales & Marketing Transformation Triad: 3 Keys To Tying New Technology Rollouts To Business Results – Abreo sat down with DGR to answer some questions about this important topic.
- Published in Revenue Strategies