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Industry Insights

This section highlights the latest trends and tactics gaining traction among B2B marketers, provided with key insights and commentary from reputable thought leaders.

Study: Only One-Third Of Sales Trainers See Their Training Program As Effective

According to recent survey from Brainshark, roughly one third (32%) of sales trainers describe their organization’s current sales training programs as “effective.” The study, consisting of responses from 162 sales training professionals from companies of various sizes and industries, shows that nearly half of training professionals (48%) say their organization’s…

Study: B2B Buyers Expect To Make More Purchases Online

As the volume of B2B purchases being made online continues to grow, suppliers are expanding their e-Commerce platforms and overall omnichannel capabilities, according to a new study from Forrester Consulting conducted on behalf of Accenture and hybris software. The study, titled: Building The B2B Omnichannel Commerce Platform Of The Future,…

Survey: Few Companies Align Their Demand Gen and Sales Training Efforts

Only 10% of companies are completely coordinated in their level of demand generation and sales/training alignment, despite the fact that 40% of respondents believe optimal alignment does contribute to stronger lead conversion rates. Those are just some of the results from a recent survey by Corporate Visions that polled 420…

Most B2B Marketers Are Adopting Sophisticated Lead Nurturing Tactics

While lead nurturing is becoming a bigger priority as of late, it is still a relatively new tactic for many B2B marketers.  Preliminary results of Demand Gen Report’s Lead Nurturing Survey revealed that 38% of respondents so far have been developing lead nurturing campaigns for less than a year. Those…
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