Act-On Software, an integrated marketing automation platform, announced it has partnered with real-time personalization platform Evergage to extend Evergage’s personalization functionalities to Act-On’s Adaptive Journeys capabilities.
The partnership enables B2B marketers to use engagement data to personalize and adapt customers’ web and mobile app experiences. Both the Act-On and Evergage technologies will work together to predict and deliver the right message, at the right time, across channels such as email, web and mobile.
The integration also supports:
- Real-time email content personalization: Using Act-On’s email campaigns and automated programs that use behavioral insights from Evergage, marketers can design personalized content and deploy it via Act-On email templates, according to the company.
- Email click-through triggers for website personalization: This capability positions marketers to deliver personalized web experiences that adapt to every visitor or account based on email engagement.
“As B2B marketers seek to more effectively reach their audiences, it’s important to deliver unique and cohesive experiences across channels,” said Andy Zimmerman, CMO of Evergage, in a statement. “Our partnership with Act-On helps digital marketers meet these goals—improving demand generation and the overall customer experience. With our combined technologies, marketers can build more complete profiles of their visitors, maximize the results of email campaigns, and deliver website experiences that are maximally relevant at the individual and account level.”