Latest In: Adaptive Journeys

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Segmentation, Personalization Becoming A Reality For B2B Marketers With Emergence Of AI And Real-Time Analytics

Segmentation, Personalization Becoming A Reality For B2B Marketers With Emergence Of AI And Real-Time Analytics

The patience for “spray-and-pray” emails is continuing to shrink, and sophisticated B2B buyers are increasingly expecting and demanding…

Industry News September 13
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Act-On Software, Evergage Announce Tech Partnership For Omnichannel Personalization

Act-On Software, Evergage Announce Tech Partnership For Omnichannel Personalization

Act-On Software, an integrated marketing automation platform, announced it has partnered with real-time personalization platform Evergage to extend…

Industry News June 1
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Act-On Launches New Platform For Customer Interaction Analysis

Act-On Launches New Platform For Customer Interaction Analysis

Act-On recently launched its Adaptive Journeys platform, a tool designed to help marketers track, score, measure, connect and…

Solution Spotlight March 14
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AdRoll To Explore AI-Native GTM Workflows At B2BMX Summer Camp 2026

Key Takeaways AdRoll’s upcoming B2BMX Summer Camp session will focus on how AI-native GTM workflows can connect planning,…

Blog June 22
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Campaign Optimization Series
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Strategy & Planning Series