Seismic Announces Enhancements To Storytelling Platform
- Written by Michael Rodriguez
- Published in News Briefs
Seismic, a marketing and sales enablement platform, launched new capabilities within its Seismic Storytelling Platform to support B2B content creation and personalization.
The Seismic Storytelling Platform is designed for personalized content creation, allowing go-to-market teams to create the most effective content. Sales teams will also be able to deliver content to targeted businesses more easily throughout the sales cycle.
The updated features will include:
- On-the-fly presentation assembly that is designed for enhanced content personalization, helping sales teams assemble multiple content pieces under a unified message;
- A data-driven approach that aims to improve a sales team’s ability to discover impactful content, foster new content and simplify content for individual understanding; and
- A Seismic Pages feature that will allow marketers to create and activate playbooks and content for sales engagement and consumption faster.
Seismic will soft launch these enhanced capabilities for its platform in late Spring 2020.