What ABM Tactics Deliver the Highest ROI? The 2026 Account Based Marketing Benchmark Survey Provides the Answers
Key takeaways Personalized content is the highest-ROI ABM tactic at 47%, making relevance one of the strongest drivers…
Blog June 25
Latest In: personalized content
2026 Account Based Marketing (ABM) Benchmark Survey Findings: ABM Moves Beyond Pilot Stage, With AI Powering Smarter Execution
Key takeaways ABM has moved beyond the pilot stage and is now an established part of the modern…
Blog May 27
Orchestrate ABM Around Main Characters, Not Extras: Lessons from B2BMX
Key Takeaways: Target specific decision-makers and hidden stakeholders instead of relying on broad account-level outreach. Eliminate sales latency…
Feature April 16
10 Lessons Learned at B2BMX 2026: Elevating Your B2B Marketing Strategy
B2BMX 2026 offered a wealth of insights and strategies for B2B marketers to navigate the ever-evolving marketing landscape.…
Blog March 17
Can B2B Go Viral? How To Increase Online Presence Through Relevant & Humanized Campaigns
The concept of going “viral” — a piece of content quickly making its way around the internet —…
Industry News November 22
Brightcove Unveils B2B Streaming Service Brightcove CorpTV
Brightcove, an online video platform, released Brightcove CorpTV, a solution designed to help companies create personalized content streaming channels…
Industry News October 12
A Case Study In Strengthening Buyer Reach Through Personalized Content
Marketers in 2021 know that content marketing is important. It's cost-effective, provides value to buyers, improves SEO rankings…
Demanding Views June 25
Uberflip Unveils Sales Assist To Simplify Content Sharing
Uberflip, a digital content experience platform, launched Sales Assist, a sales engagement solution designed to empower sales teams…
Industry News March 26
Seismic Announces Enhancements To Storytelling Platform
Seismic, a marketing and sales enablement platform, launched new capabilities within its Seismic Storytelling Platform to support B2B…
Industry News May 28
Craftom.io Launches Hyper-Customization Program For Unique Gifting & Mailing
Craftom.io is a gifting and mailing platform that offers hyper-customization services for physical gifts, mailers, and messages using…
Solution Spotlight April 1
ON24 Target Aims To Help Marketers Deliver Personalized Campaigns
ON24 Target is designed to help marketers create, personalize and deliver content experiences to engage select accounts, audiences…
Solution Spotlight November 8
Stand Out From The Noise: New-School Ways To Grab Your Audience’s Attention
Personalization is no longer just a buzzword in marketing. It's becoming table stakes as more buyers expect relevant…
Blog June 27
Resources
