True Influence, an intent monitoring and demand generation solutions provider, launched InsightBase 4.0 at the SiriusDecisions Summit 2019 in Austin, Texas this week. The enhanced solution is designed to help marketers define buying groups or demand units by customer persona. It is positioned to then automatically identify individuals who match the criteria across any account list or audience segment in a comprehensive B2B contact database.
True Influence, a B2B marketing and lead generation provider, released DisplayBase, a B2B media management solution designed to help users manage and optimize their display programs across all channels.
The solution aims to enable users to create integrated digital media programs at scale and better understand how ad budget impacts prospects throughout their journey. It is positioned to help marketers develop strategic campaign designs, create budget reports and manage performance and ROI. DisplayBase users can also access True Influence’s professional team for help developing and executing campaigns.
"Creating a truly successful digital media campaign involves a lot of moving parts, prompting us to create DisplayBase to be a single point of entry to manage and optimize a display program," said Brian Giese, True Influence CEO, in a statement. "We also take it a step further by having our team of experienced professionals help develop and execute the program to ensure our customers' success."
True Influence, an ABM platform provider, has partnered with the commercial data company Dun & Bradstreet to launch new enhancements to its InsightBASE platform. The partnership allows True Influence to access information from Dun & Bradstreet’s commercial network and help customers increase their high-quality leads.
Data-driven account-based marketing (ABM) company True Influence announced that InsightBASE, the company’s ABM platform which monitors online buyer behavior, is now available as an Oracle Eloqua application within the Oracle Marketing AppCloud. The technology provides Eloqua users with an additional capability: automated triggering of email campaigns based on intent signals and contact data.