Today, companies are having to quickly adapt to doing business from a different perspective, both mentally and physically. It’s critical to have a leadership team that is focused on doing what’s best for your customers and employees. With so much downsizing caused by this pandemic, there is no more room for job loss or hits to the economy. It’s also important mentally for people to stay focused and busy.

True Influence^®, a provider of intent-based marketing, sales and demand generation solutions, ended 2019 with 25 consecutive profitable quarters and 111% increase in international revenue growth over 2018, according to company officials.

True Influence, a provider of marketing, sales and demand generation solutions, has launched the True Influence Marketing Cloud, a digital marketing platform designed to connect data and customer experiences to help marketing and sales teams understand, acquire and retain customers.

True Influence, an intent monitoring and demand generation solutions provider, named Ray Estevez as its new Chief Data Officer. He will lead the data strategy and data-driven product implementations for all True Influence products.

True Influence, an intent monitoring and demand generation solutions provider, launched InsightBase 4.0 at the SiriusDecisions Summit 2019 in Austin, Texas this week. The enhanced solution is designed to help marketers define buying groups or demand units by customer persona. It is positioned to then automatically identify individuals who match the criteria across any account list or audience segment in a comprehensive B2B contact database.

True Influence, an intent-based marketing and demand generation solutions provider, unveiled InsightBase Version 3.0, which aims to deliver contact-level intent data across multiple B2B markets. The announcement was made at MarTech West in San Jose, April 3-5.

True Influence, a B2B marketing and lead generation services provider, released AppointmentBase, a new solution designed to help sales identify and book appointments with prospective customers who are actively in market.

True Influence, a B2B marketing and lead generation provider, released DisplayBase, a B2B media management solution designed to help users manage and optimize their display programs across all channels.

The solution aims to enable users to create integrated digital media programs at scale and better understand how ad budget impacts prospects throughout their journey. It is positioned to help marketers develop strategic campaign designs, create budget reports and manage performance and ROI. DisplayBase users can also access True Influence’s professional team for help developing and executing campaigns.

"Creating a truly successful digital media campaign involves a lot of moving parts, prompting us to create DisplayBase to be a single point of entry to manage and optimize a display program," said Brian Giese, True Influence CEO, in a statement. "We also take it a step further by having our team of experienced professionals help develop and execute the program to ensure our customers' success."

True Influence, an intent-based marketing and lead generation provider, enhanced its InsightBASE platform with OpportunityBASE, a new feature designed to accelerate sales by delivering leads via content syndication.

True Influence, an ABM platform provider, has partnered with the commercial data company Dun & Bradstreet to launch new enhancements to its InsightBASE platform. The partnership allows True Influence to access information from Dun & Bradstreet’s commercial network and help customers increase their high-quality leads.