True Influence, an intent-based marketing and lead generation provider, enhanced its InsightBASE platform with OpportunityBASE, a new feature designed to accelerate sales by delivering leads via content syndication.

True Influence, an ABM platform provider, has partnered with the commercial data company Dun & Bradstreet to launch new enhancements to its InsightBASE platform. The partnership allows True Influence to access information from Dun & Bradstreet’s commercial network and help customers increase their high-quality leads.

Data-driven account-based marketing (ABM) company True Influence announced that its InsightBASE platform is now available as a native Marketo application within the LaunchPoint partner ecosystem.

Data-driven account-based marketing (ABM) company True Influence announced that InsightBASE, the company’s ABM platform which monitors online buyer behavior, is now available as an Oracle Eloqua application within the Oracle Marketing AppCloud. The technology provides Eloqua users with an additional capability: automated triggering of email campaigns based on intent signals and contact data.

Data-driven marketing platform provider True Influence has added open API capabilities for InsightBASE, a solution designed to track online buyer behavior. The open API positions end users with the ability to connect their native systems to InsightBASE’s Relevance Engine.

Data technology company True Influence has partnered with Bombora, an intent and demographic data provider, positioning the company's InsightBASE platform to monitor and curate behavioral data and enhance B2B marketing campaigns.

True Influence, a data-driven marketing technology company, announced continued company growth and expansion, doubling its revenue year-over-year since 2012.

True Influence’s InsightBASE is designed to track online buyer behavior, positioning B2B marketers to engage with prospects before they interact with a salesperson.

Addressing the unique needs of B2B marketers, this year’s Content2Conversion (C2C) Conference will offer three Power Panels, each targeted toplanning content campaigns at specific stages of the buying cycle.

The “Keynote” Power Panel is a rare opportunity to hear from key figures in the field as they tackle questions every B2B marketer should be focused on answering. Ardath Albee, Joe Pulizzi and Ann Handley will deliver a comprehensive look at planning content strategy; deploying content in the right formats; and amplifying content across all channels.

The Sales Development Representative (SDR) role in BtoB organizations is considered critical because these team members spend the most amount of time with prospects.

The skills required for inbound follow-up are different from targeted outbound prospecting, therefore splitting the SDR team, can help BtoB organizations “divide and conquer” efforts, according to Jason Hekl, Principal of Demand A Lot Marketing. Hekl shared key strategies for marketers looking to convert prospects into customers in a recent webinar hosted by True Influence titled, “DIY Demand Generation: Scrappy Marketing Strategies for Filling the Funnel Faster.”

According to Hekl, the success of demand generation hinges on the efficient allocation of inbound and outbound marketing responsibilities among team members.