True Influence Unveils Eloqua Integration For InsightBASE Platform

1insightbaseData-driven account-based marketing (ABM) company True Influence announced that InsightBASE, the company’s ABM platform which monitors online buyer behavior, is now available as an Oracle Eloqua application within the Oracle Marketing AppCloud. The technology provides Eloqua users with an additional capability: automated triggering of email campaigns based on intent signals and contact data.

C2C Power Panels To Focus On Specific Stages Of The Buying Cycle

C2C twitter logoAddressing the unique needs of B2B marketers, this year’s Content2Conversion (C2C) Conference will offer three Power Panels, each targeted toplanning content campaigns at specific stages of the buying cycle.

The “Keynote” Power Panel is a rare opportunity to hear from key figures in the field as they tackle questions every B2B marketer should be focused on answering. Ardath Albee, Joe Pulizzi and Ann Handley will deliver a comprehensive look at planning content strategy; deploying content in the right formats; and amplifying content across all channels.

Webinar Highlights Strategies For Sales Development Reps To Accelerate Lead Generation

The Sales Development Representative (SDR) role in BtoB organizations is considered critical because these team members spend the most amount of time with prospects.DIY

The skills required for inbound follow-up are different from targeted outbound prospecting, therefore splitting the SDR team, can help BtoB organizations “divide and conquer” efforts, according to Jason Hekl, Principal of Demand A Lot Marketing. Hekl shared key strategies for marketers looking to convert prospects into customers in a recent webinar hosted by True Influence titled, “DIY Demand Generation: Scrappy Marketing Strategies for Filling the Funnel Faster.”

According to Hekl, the success of demand generation hinges on the efficient allocation of inbound and outbound marketing responsibilities among team members.

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