Hotjar is a product experience insights software designed to enable product teams to better empathize with their end-users and deliver value by making the right product improvements. The software is used on more than 900,000 websites worldwide and its mix of quantitative and qualitative data is said to drive product decisions in more than 180 countries. The company recently acquired user experience (UX) research platform PingPong and rebranded it to Hotjar Engage, which is designed to bring user research capabilities to its customers.
Hotjar Engage is designed to provide customers with access to additional user testing capabilities and bring better UX research and user product testing capabilities to customers.
The acquisition will allow Hotjar customers to have access to user interviews and testing, a core component of product development and a key complement to Hotjar's existing functionality. This additional layer of user testing insights is critical to customers’ product development strategy, according to the company.
Who It's For
Hotjar is designed to help product teams to streamline the creative process from ideation to execution.
What It Solves
Hotjar Engage will be fully integrated within the Hotjar platform, adding a layer of insight to customers’ product development strategy: Directly testing face-to-face with the end user. Hotjar’s mission is to make the web a better place by giving organizations the feedback and tools to empathize with their users.
What Makes It Special
According to the company, no other product currently offers all these features in one platform. Hotjar Engage aims to empower product teams to find, prioritize and implement the changes that matter most, as told by the people that matter most: Their users. It also allows product teams to add value by finding opportunities, sorting the data and acting upon it quickly.