The Personal Experience (PX) Platform from Alyce, an AI-powered gifting service, aims to improve the sales and marketing outreach process by helping enterprise teams create personalized, one-to-one gifts that drive loyalty with buyers, prospects and partners at scale.
Alyce, an AI-powered personal gifting and swag platform, announced an integration with Vidyard, enabling customers to deliver video experiences alongside personal gifting engagements. Through the integration, Alyce and Vidyard customers will be able to create or add personal videos from Vidyard directly within the Alyce gifting flow. The initiative aims to help sales teams create deeper, more personal bonds and connections with prospects and customers.
Direct mail and swag gifting have quickly become a common strategy to help B2B companies increase brand awareness, follow-up with clients and leave lasting impressions.
Alyce, an AI-powered gifting platform, has launched Swag SelectTM, a new solution designed to help marketers personalize gifts to potential clients and keep track of them during delivery, avoiding undelivered packages and no visibility into their impact.
With the new addition to the Alyce platform, customers will be equipped to expand the core value of Alyce across the customer journey, according to the company. Swag Select is designed to streamline gifting by enabling users to:
{loadpostion GIAA} “The current state of the world is fundamentally forcing companies to rethink sales and marketing right now and the entire approach they are taking,” said Greg Segall, CEO of Alyce in a statement. “That includes how companies manage swag, which has been broken for a long time. Swag Select is an extension of the Alyce platform that helps companies create stronger personal bonds with everyone they do business with, while helping businesses save time, money and the environment.”
Alyce found that companies spend an average of $185,000 on swag per year, with no real way of gauging ROI. With Swag SelectTM, every item of swag delivered is tracked to a specific individual, so companies can measure and attribute the influence the selected swag has on a company’s pipeline and customer base.
“As the digital space becomes more saturated than ever before, marketers are looking to break through the clutter while ensuring the highest impact across every program,” said Blake Grubbs, Senior Manager, Product Marketing at Alyce. “Swag Select gives full transparency into the ROI of swag, allowing marketers to measure and report on swag across different use cases, which was never before possible.”
Real talk: We haven’t strayed very far from our knuckle-dragging days.
I mean, it’s hard to tell — with our smartphones and upright posture — but neurological research has confirmed that our primal functions are just as important, if not more so than our evolved cortex functions.
Alyce, a personalized gifting platform, announced its collaboration with Adobe and full integration with
Marketo Engage, part of Adobe Experience Cloud. Alyce for Marketo Engage is designed to enable
marketers, sales teams and SDRs to deliver a personal and relevant experience and measure the impact
and attribution of their one-to-one gifting campaigns within Marketo Engage.
Alyce, an AI-powered platform for strategic B2B gifting, has launched Alyce for Chrome, an extension designed to allow sales representatives to strengthen relationships with prospects by providing easy access to personal interest data through Chrome.
Alyce, an AI-powered direct mail platform, raised $11.5 million in Series A funding. The round was led by Manifest, with additional participation from General Catalyst, Boston Seed Capital, Golden Ventures, Morningside and Victress Capital.
Alyce’s AI-powered gifting platform aims to help sales and marketing teams execute personalized direct mail and swag programs at scale to drive pipeline within top accounts.
The B2B buyer’s checklist continues to grow and nearly one-third (31%) of buyers say the length of their purchase cycle significantly increased in 2018, according to Demand Gen Report research. In addition to considering deployment time (77%), features/functionality (72%), pricing (71%) and peer reviews (65%), B2B buyers are adding new criteria to the list: brand values and philanthropy.
