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Alyce Integrates With Vidyard To Combine Video Marketing With Gifting

Alyce, an AI-powered personal gifting and swag platform, announced an integration with Vidyard, enabling customers to deliver video experiences alongside personal gifting engagements. Through the integration, Alyce and Vidyard customers will be able to create or add personal videos from Vidyard directly within the Alyce gifting flow. The initiative aims to help sales teams create deeper, more personal bonds and connections with prospects and customers.

New Alyce Gifting Tool Aims To Make Tactile Marketing Personal & Measurable

Alyce, an AI-powered gifting platform, has launched Swag SelectTM, a new solution designed to help marketers personalize gifts to potential clients and keep track of them during delivery, avoiding undelivered packages and no visibility into their impact.

With the new addition to the Alyce platform, customers will be equipped to expand the core value of Alyce across the customer journey, according to the company. Swag Select is designed to streamline gifting by enabling users to:

  • Track a package by individual, allowing senders to measure and attribute the influence of each mailer on pipeline; and
  • Send premium swag items from the Alyce catalog and third-party swag suppliers in a customer marketplace.

{loadpostion GIAA} “The current state of the world is fundamentally forcing companies to rethink sales and marketing right now and the entire approach they are taking,” said Greg Segall, CEO of Alyce in a statement. “That includes how companies manage swag, which has been broken for a long time. Swag Select is an extension of the Alyce platform that helps companies create stronger personal bonds with everyone they do business with, while helping businesses save time, money and the environment.”

Alyce found that companies spend an average of $185,000 on swag per year, with no real way of gauging ROI. With Swag SelectTM, every item of swag delivered is tracked to a specific individual, so companies can measure and attribute the influence the selected swag has on a company’s pipeline and customer base.

“As the digital space becomes more saturated than ever before, marketers are looking to break through the clutter while ensuring the highest impact across every program,” said Blake Grubbs, Senior Manager, Product Marketing at Alyce. “Swag Select gives full transparency into the ROI of swag, allowing marketers to measure and report on swag across different use cases, which was never before possible.”

B2B Buyers Demand Authentic, Consistent Investments In Philanthropy From Brands

The B2B buyer’s checklist continues to grow and nearly one-third (31%) of buyers say the length of their purchase cycle significantly increased in 2018, according to Demand Gen Report research. In addition to considering deployment time (77%), features/functionality (72%), pricing (71%) and peer reviews (65%), B2B buyers are adding new criteria to the list: brand values and philanthropy.

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