BNP Media has launched IgniteDemand, a demand generation and nurturing platform built to transform how businesses engage prospects, accelerate pipelines, and drive measurable growth.
IgniteDemand moves beyond traditional lead-gen programs that delay delivery or lack actionable insight. Instead, the platform equips B2B companies with real-time intelligence and always-on nurturing, backed by BNP Media’s editorial expertise and highly engaged professional communities across more than 35 industries.
Early campaigns are already delivering standout results according to BNP officials: in just three months of a six-month pilot, a client generated over 330 qualified leads and achieved engagement rates double the industry benchmark, enabling sales teams to connect faster and convert pipelines more efficiently.
Increasing ROI
Tagg Henderson, Co-Chief Executive Officer of BNP Media, said with this new offering, his company is redefining what it means to be a B2B marketing partner
“IgniteDemand delivers not just leads, but intelligence that accelerates sales velocity,” said Henderson in a statement. “It’s about helping businesses engage deeper, grow faster, and gain more ROI from their marketing and advertising.”
Improving Campaigns
IgniteDemand represents a cornerstone in BNP Media’s evolution from a trusted B2B publisher to a strategic growth partner, offering businesses subscription-like marketing outcomes rather than static campaigns.
With AI-powered insights and real-time dashboards, IgniteDemand delivers faster, data-driven sales follow-ups. Key benefits include:
- Speed: 24-hour lead scoring & delivery while interest is highest
- Precision: Behavioral intelligence & affinity pools for sharper targeting
- Scale: Multi-channel nurturing across email, web, webinars, and more
“B2B media has evolved to empower our audience to connect with and through our content.” added Henderson. “IgniteDemand delivers quality leads by connecting advertisers with truly engaged prospects, leveraging our engaged communities and our authentic content. The results truly speak for themselves and I’m proud of what we’re now able to do for our advertisers. It’s helping us drive industries forward, which remains the driving mission of our company.”
IgniteDemand is available now in three flexible tiers – Free, Accelerate, and Pro – with a fourth tier, Starter, launching soon. To learn more, click this link to register for an informational live demo taking place on Tuesday, October 7th at 11 am ET.
