Endeavor Business Media has official rebrand to EndeavorB2B to highlight the company’s ongoing evolution and continued commitment to helping marketers thrive in today’s complex B2B landscape.
The new name reflects not just a fresh identity but conveys a sharpened focus on how EndeavorB2B brings together niche buyer audiences, intelligence, creative strategy, content innovation, and data-driven technology into a single integrated platform designed to help B2B organizations accelerate growth and deliver measurable business impact.
This strategic shift reflects the company’s broader vision for B2B marketing, one that prioritizes precision, relevance, and long-term impact. With a portfolio of over 90 trusted media brands and more than 45 in-person events, EndeavorB2B connects millions of professionals with the content, communities, and experiences that shape buying decisions.
Why EndeavorB2B
CEO Chris Ferrell said the rebrand is the next chapter in the company’s ongoing commitment to transform B2B marketing
“Marketers are looking for partners who deeply understand their industries, can connect them with hard-to-reach buyers, and deliver personalized, scalable solutions that keep their brands top of mind and their pipelines full,” said Ferrell in a statement. “In 2017, we started building Endeavor as a media company through a series of strategic acquisitions. But in the years since, we have expanded beyond media to events, research, marketing services, custom content creation, and continuing education.”
Changing Times
By fostering connections that spark innovation and accelerate growth, EndeavorB2B equips organizations with the tools they need to thrive in today’s competitive markets.
As they align with the evolving needs of B2B organizations and marketers, Amanda Landsaw, Chief Marketing Officer of EndeavorB2B, said the company is reaffirms its commitment to creating value that lasts through partnerships rooted in trust, insight, and measurable progress.
“As a fellow marketer, I know how much things have changed,” said Landsaw. “Buyers aren’t waiting to be sold to, they’re out there listening, learning, and making decisions long before a form gets filled out. Our job is to help brands show up in those moments. Not just with exposure, but with authentic engagement that builds trust and drives action.”
Providing Tools for Success
EndeavorB2B, headquartered in Nashville, empowers B2B professionals with the knowledge, connections, and tools they need to succeed. The company partners with more than 7,500 clients across key industries to deliver impactful results through timely research, multi-channel content, and strategic marketing services.
“At this point in our journey, having “media” in the company name didn’t fully represent all that we offer our clients,” said Ferrell. “We will still use Endeavor Business Media to refer to our media division, but the name of the company needed to be more expansive to represent all that we offer.
“This branding evolution brings it all together, our capabilities, our vision, and our focus on making meaningful business connections that drive growth.”
