by Kelly Lindenau | Jul 6, 2021 | Industry News
SalesLoft, a sales engagement platform, acquired InStereo, a strategy consulting firm that helps enterprise companies leverage technology, to help users build better buyer experiences within SalesLoft’s platform. The two organizations originally partnered in...
by Kelly Lindenau | Jul 6, 2021 | Industry News
True Influence, an intent-based data and marketing provider, announced the third in a series of quarterly summits, the 2021 True Influence Summer Summit — TRUTH MATTERS: How Data Accelerates Revenue. The Summit will take place on July 14, 2021, from 12:00 p.m. to 2:30...
by Michael Rodriguez | Jul 6, 2021 | Solution Spotlight
The KickFire For Google solution from first-party intent provider KickFire investigates a user’s website and ad campaign traffic to help them identify accounts showing intent and deliver targeted, personalized content to engage key accounts. Back-Of-The-Box...
by Vin Turk, Madison Logic | Jul 2, 2021 | Demanding Views
When Google announced the imminent demise of third-party data, or “cookies,” in 2020, marketing teams started scrambling. According to Google, the decision will drive more safety and security for Google Chrome users, but a shift of this magnitude brings massive...
by Kelly Lindenau | Jun 30, 2021 | Industry News
Demand Gen Report (DGR) is now accepting nominations for the fifth annual B2B Innovator Awards, which recognizes some of the most progressive marketing and sales practitioners who are creatively and effectively engaging prospective customers and meeting buyers’...
by Michael Rodriguez | Jun 28, 2021 | Solution Spotlight
Allego, a sales enablement solutions provider, offers a Digital Sales Rooms tool designed to help users create personalized, self-directed sales engagement rooms that help connect with buyers and meet their needs more accurately and efficiently. Back-Of-The-Box...
by Michael Rodriguez | Jun 25, 2021 | Industry News
The Covid-19 pandemic forced B2B buyers and marketers to find new ways to communicate and re-imagine existing channels of engagement. Research from people-based marketing platform LiveIntent revealed that 94% of B2B marketers are prioritizing and scaling their email...
by Michael Rodriguez | Jun 25, 2021 | Industry News
Gifting platform Sendoso collaborated with Microsoft Dynamics 365, a portfolio of business intelligence solutions, to help diversify its buyer datasets and expand partnership opportunities for its enterprise customer base. The integration with Microsoft Dynamics 365...
by Randy Frisch, Uberflip | Jun 25, 2021 | Demanding Views
Marketers in 2021 know that content marketing is important. It’s cost-effective, provides value to buyers, improves SEO rankings and promises killer returns on investment (ROI) when done right. But, if you want to strengthen your content’s performance and...
by Michael Rodriguez | Jun 23, 2021 | Industry News
As B2B marketers continue to find innovative new ways to keep their audiences engaged, gifting and direct mail strategies have experienced renewed interest. The “2021 State of Sending” report from Sendoso showed B2B marketers taking a more human-to-human (H2H)...
by Kelly Lindenau | Jun 23, 2021 | Industry News
ZoomInfo, a business contact and intelligence platform, launched the Business Contact Preference Registry (BCPR), a global database of opt-out requests processed by ZoomInfo designed to improve buyer preference privatization. The database aims to help buyers control...
by Kelly Lindenau | Jun 23, 2021 | Industry News
Demandbase, an end-to-end ABM software provider, enhanced the predictive analytics capabilities of its Demandbase One ABX Cloud through a series of new features, including new scoring models, customizable dashboards, field management settings and content management...
