by Kelly Lindenau | Jun 23, 2021 | Industry News
Demandbase, an end-to-end ABM software provider, enhanced the predictive analytics capabilities of its Demandbase One ABX Cloud through a series of new features, including new scoring models, customizable dashboards, field management settings and content management...
by Kelly Lindenau | Jun 23, 2021 | Blog
Covid-19 touched virtually every area of our lives and, while its impact on our personal lives is receding, the pandemic-related business adaptations will likely become the new industry standard, new research reveals. According to LinkedIn’s “State of Sales 2021...
by Michael Rodriguez | Jun 21, 2021 | Solution Spotlight
The LeadsRx Attribution Platform recently integrated with Triton Digital’s Omny Studio platform and Tap Advertising server to help its shared userbases measure podcast advertising data for enhanced account attribution and improved ad campaign orchestration....
by Michael Rodriguez | Jun 17, 2021 | Industry News
ABM platform Terminus appointed Gavin Dimmock as its new President and General Manager (GM), who will the lead the company’s expansion into the global market and help open its new London branch. This announcement furthers Terminus’ desire to expand its...
by Dan Gottlieb, Gartner | Jun 17, 2021 | Demanding Views
Since its experimental Silicon Valley origins in the ‘80s, sales development continues its growth as a strategic go-to-market (GTM) operation. Faced with inadequate pipeline and a trepidatious transition to permanent virtual selling, 70% of chief sales officers (CSOs)...
by Kelly Lindenau | Jun 16, 2021 | Industry News
True Influence, an intent-based data and marketing provider, released the contact data for 80 million domestic and international professionals into its True Influence Marketing Cloud. Previously, this data was only available through True Influence’s managed...
by Kelly Lindenau | Jun 16, 2021 | Blog
Demand Gen Report’s coverage of its B2B Marketing Exchange: Next Level ABM is the gift that keeps giving. We’re back again with additional insights and actionable advice to further refine your ABM campaigns. While the event took place from June 7-10, the...
by Kelly Lindenau | Jun 16, 2021 | Industry News
Metadata.io partnered with LinkedIn to incorporate Conversation Ads into its demand generation platform. The integration aims to help customers set up, manage and measure LinkedIn Conversation Ad campaigns using Metadata’s ad flow templates and playbook...
by Michael Rodriguez | Jun 16, 2021 | Industry News
InsideView, a Demandbase company, incorporated Bombora’s Company Surge intent data into its B2B data and intelligence platform, with will allow users to combine intent signals with other data sets to gain a competitive advantage. The company will integrate...
by Michael Rodriguez | Jun 14, 2021 | Solution Spotlight
The new Industry Tracker solution from SurveyMonkey is designed to directly arm users with proprietary data insights into changing key demographics and market shifts for improved strategic planning and business investments. Back-Of-The-Box Details Industry Tracker...
by Christopher Daniels, Televerde | Jun 11, 2021 | Demanding Views
Whether a business is in manufacturing, telecommunications or software, its success relies on positive customer experiences. When end users are satisfied with the goods, services and support they receive, they will keep coming back. Just as important, companies can...
by Michael Rodriguez | Jun 11, 2021 | Industry News
As ABM continues to pull in all parts of B2B organizations, marketers are constantly looking for new methods of collaboration to keep their workflows and tech stacks working toward a unified goal. Additionally, companies are seeking innovative ways to keep accounts...
