by Kelly Lindenau & Michael Rodriguez | Jul 14, 2021 | Industry News
The long-awaited light at the end of the Covid-19 tunnel is finally here as the Demand Gen Report (DGR) team prepares to welcome the B2B industry face-to-face at the B2B Sales & Marketing Exchange (#B2BSMX). Taking place in Boston from Aug. 9-11, #B2BSMX marks the...
by Michael Rodriguez | Jul 13, 2021 | Industry News
ZoomInfo, a business contact and intelligence platform, agreed to acquire conversational intelligence platform Chorus.ai to help its users leverage customer call, meeting and email data insights for more engaging buyer-seller conversations. ZoomInfo plans to combine...
by Kelly Lindenau | Jul 13, 2021 | Financial News
Intellimize, a web conversion optimization platform, closed a Series B funding round that generated $30 million. Cobalt Capital led the round with participation from previous investors Addition, Amplify Partners, Homebrew and Precursor Ventures. Intellimize plans to...
by Michael Rodriguez | Jul 12, 2021 | Solution Spotlight
The Pattern89 API tool from social media marketing platform Pattern89 is designed to provide users with lifetime analytics of their digital marketing data, analyzing various ads, formats, dates and audiences to determine the creative performance of a user’s...
by Michael Rodriguez | Jul 9, 2021 | Industry News
Account engagement platform 6sense deepened its partnership with B2B intent data provider Bombora to improve its in-house predictive models while arming users with Bombora’s intent data and insights. 6sense will now leverage Bombora’s curated B2B data...
by Abhi Yadav, Zylotech | Jul 9, 2021 | Demanding Views
While life begins to resume some semblance of normalcy, many businesses are still navigating through the Covid-19 pandemic’s impact. After a tumultuous 18 months of global layoffs, mass exoduses from cities, a surge of work from home models and now a shortage of...
by Michael Rodriguez | Jul 8, 2021 | Industry News
NetLine, a content syndication lead generation network, unveiled its Lead Management platform for the NetLine Portal, a SaaS offering designed to help B2B marketers improve lead conversion rates, accelerate sales dialogue and enrich first-party data. The Lead...
by Michael Rodriguez | Jul 8, 2021 | Industry News
Hopin, an event technology platform, acquired virtual event platform Attendify to help users optimize their event planning, creation, management and promotion by collecting relevant attendee data to increase engagement. Hopin is a U.K.-based platform that’s...
by Michael Rodriguez | Jul 7, 2021 | Industry News
The balancing act between traditional demand generation and ABM strategies continues to make waves in B2B marketing. In fact, research from Demand Gen Report shows that 58% of B2B marketers are focused on a blend of ABM and demand gen initiatives. The lines between...
by Kelly Lindenau & Michael Rodriguez | Jul 7, 2021 | Blog
Welcome back to Demand Gen Report’s blog series: Buzzworthy B2B. We’ve spent the past month watching the latest news and monitoring the hottest trends in the industry to curate the top research statistics, financial news, personnel...
by Michael Rodriguez | Jul 6, 2021 | Industry News
ZoomInfo, a business contact and intelligence platform, joined forces with LeanData to develop a data enrichment integration for joint customers that aims to enhance lead records and help users drive revenue. The integration combines ZoomInfo’s contact data with...
by Demand Gen Report Team | Jul 6, 2021 | Blog
As the B2B industry adapted to an almost fully virtual remote work model 16 months ago, a nasty rumor started to spread — direct mail was dead. At first glance, there seemed to be some truth to the rumors as people abandoned their offices for the refuge of their home....
