by Michael Rodriguez | Jul 30, 2021 | Industry News
Clearbit, a data-tools provider for B2B companies, hired Derek Schlicker as its new Chief Financial Officer (CFO). In his new role, Schlicker will be responsible for scaling Clearbit’s SaaS operations and accelerating its customer growth across multiple B2B...
by Randy Frisch, Uberflip | Jul 30, 2021 | Demanding Views
We’ve all been there before: Sitting around a table (or, more recently, on Zoom) in a content brainstorming meeting with a lot of really smart people, fingers hovering over their keyboards, ready to unleash a firestorm of awesome content ideas. Every content...
by Kelly Lindenau & Michael Rodriguez | Jul 27, 2021 | Industry News
Data models and buyer centricity have taken center stage in modern B2B, with many organizations falling back on their databases to provide insights into key accounts for effective strategy building. Organizations are also relying on signal data and account...
by Kelly Lindenau | Jul 27, 2021 | Industry News
Zoom entered an agreement to acquire Five9, a cloud contact center, in an all-stock transaction valued at $14.7 billion. Zoom plans to combine Five9’s contact center as a service (CCaaS) solution with its broad communications capabilities to build a...
by Michael Rodriguez | Jul 26, 2021 | Industry News
Corporate Visions, a marketing and sales messaging, content and skills training company, unveiled its new Sales Engagement Services offering, featuring a set of courses designed to help B2B organizations efficiently install sales technology and develop cadences that...
by Michael Rodriguez | Jul 26, 2021 | Solution Spotlight
The Sugar Market solution from customer experience platform SugarCRM provides B2B organizations with campaign engagement and management software to help them better connect with buyers, increase engagement and measure the impact of their marketing initiatives....
by Eric Hollebone, DemandLab | Jul 23, 2021 | Demanding Views
Marketers tend to be optimists, even in the face of a pandemic. In some ways, it’s a job requirement: If we didn’t perpetually underestimate the effort needed to reach our goals, we might never have the courage to get started. But we need to add a healthy...
by Kelly Lindenau | Jul 21, 2021 | Industry News
Demand Science, a global revenue intelligence platform, acquired Airborne App, a Toronto-based sales engagement platform that empowers sales reps to organize, automate and manage daily workflows and buyer relationships across phone calls, emails and social touches....
by Kelly Lindenau | Jul 21, 2021 | Industry News
SugarCRM, a customer experience platform, enhanced its SugarPredict solution’s AI capabilities with buyer sentiment analysis. The new addition is designed to provide insights into customers’ and prospects’ emotional state and intent to further help...
by Greg Peters, Zilliant | Jul 20, 2021 | Demanding Views
It’s often assumed that CEOs and CFOs are the head of enterprise finance, but truthfully, financial decisions are made at all levels of a company, whether it’s for better or for worse. Salespeople, operating on little more than intuition, will sometimes...
by Michael Rodriguez | Jul 19, 2021 | Solution Spotlight
Conversation intelligence platform Chorus.ai uses its Momentum Pipeline solution to provide users with a real-time holistic view of their deal pipeline, allowing them to measure their deal impact, surface buyer insights and maximize revenue. Back-Of-The-Box Details...
by Michael Rodriguez | Jul 15, 2021 | Industry News
Bevy, an enterprise event platform, acquired event management software Eventtus to enhance its event management capabilities and provide users with new tools to help manage virtual and in-person attendance and scale for hybrid events. Bevy is designed as an end-to-end...
