Demand Gen Report

SPS25 Kicks Off Today: From AI Hype to Real B2B Marketing Strategy

The 12th Annual Strategy & Planning Series (SPS) begins today, our webinar series focused on helping marketers who are planning for 2026 that are faced with creating a new hybrid...

Answer Engine Optimization AEO Concept with Icons, AI, Rocket, and Business Technology

How to Prove Content ROI in the AI Era: An Interview with PathFactory’s Katie Jones

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Latest Posts

Banzai International Acquires Act-On Software

Act-On Software Inc., one of the earliest players in enterprise marketing automation landscape, is being acquired by marketing and sales tech company Banzai International, Inc. Financial terms of the deal…

Industry News January 28

Humans type the keyboard by working with AI, Artificial Intelligence, Learning Business Internet Technology Concepts in futuristic business, and developing innovations for future technology changes.

Reimagining Account-Based Marketing In The Age Of AI

Account-based marketing (ABM) has significantly transformed since its emergence in the early 2000s. Initially a niche practice adopted by large tech and professional services firms, ABM has evolved into a…

Feature January 27

An illustration depicts a team of four diverse individuals working together in a modern office setting. They use computers, tablets, and whiteboards to collaborate effectively

Elevate Marketing Ops From Service Provider To Strategic Partner: Be An Architect, Not A Plumber

Plumbers play an essential role in building construction: They’re responsible for a key piece of critical infrastructure. In an emergency — a pipe bursts or a sewer backs up —…

Demanding Views January 27