Demand Gen Report

Fullstory Acquires Usetiful, Extending Personalized Experience Capabilities

Fullstory has announced its acquisition of Usetiful, a top-rated digital adoption platform best known for deploying guides and surveys in applications. Fullstory is a leading behavioral data company that helps...

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What B2B SaaS Can Learn From Netflix’s Churn ‘Problem’

On the surface, it seems like video streaming platforms like Netflix have a churn problem: A recent report found that 50% of users have signed up, canceled and then resubscribed…

Demanding Views December 13

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Demandbase Brings Intent Data Offerings To Salesforce Prospecting Center

Demandbase, an account-based GTM platform, teamed up with Salesforce to bring its intent data into the Salesforce Sales Cloud Prospecting Center. This integration reportedly leverages Demandbase’s data — drawn from…

Industry News December 12

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73% Of Event Attendees Prefer In-Person Formats — & Have Specific Swag Preferences

Nearly three-fourths of event attendees prefer in-person formats, while 50% opt for hybrid and 41% for virtual, new research revealed. In addition to event format preferences, the findings — presented…

Industry News December 11