Demand Gen Report
High CMO Turnover Isn’t a Marketing Problem — It’s a Leadership Problem
The average chief marketing officer (CMO) lasts just 1.8 years in their role, compared to 4.3 years for the average chief executive officer (CEO), according to a SaaStr analysis of...
Featured
Latest Posts
What Marketers Can Learn From Developers: A Shift In AI Mindsets
Marketers, we have an AI problem: But it’s probably not the one you’re thinking of.
Demanding Views December 4
75% Of Most Visited Websites Not Compliant With Privacy Regulations: Privado Research
The most visited websites share personal data with an average of 17 third-party advertisers in the U.S. — and 76% of the most visited websites in the U.S. do not…
Blog December 4
The 5 Steps Needed To Build Empathy In B2B Sales & Marketing
Nine out of 10 consumers want brands to show empathy through their behavior, while 82% of CEOs believe empathy contributes to a company’s financial performance — but nearly half of…
Feature December 4
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
