Demand Gen Report

High CMO Turnover Isn’t a Marketing Problem — It’s a Leadership Problem

The average chief marketing officer (CMO) lasts just 1.8 years in their role, compared to 4.3 years for the average chief executive officer (CEO), according to a SaaStr analysis of...

Forrester Influ2 ABM or account based marketing concept. Personalization

Is Your ABM Missing the Mark? A New Look at Contact-Level Strategy

News Brief

crowded restaurant with people dining and waiters, bartender and chefs working, blurred motion, generative AI

PolyAI’s Agent Delivers Results for The Melting Pot

Case Studies

Flat Vector Conceptual Illustration of Remote Work

Pipeline360’s Matt Hummel on Breaking Silos and Tying Brand Activity Directly to Revenue

Blog

AEO Hologram with Rocket and AI Brain — Generative Optimization

G2, Profound Partner to Power AEO, AI Search B2B Marketing Strategies

News Brief

Latest Posts

AIdriven chatbots assisting customer service, automated communication, concept

Openprise Reveals New AI Capabilities To Implement AI Into Workflows

Openprise, a revenue operations (RevOps) data automation provider, released AI-agent Factory, a set of new AI capabilities designed to help businesses build and inject AI across their processes and workflows.

Industry News November 7

Business team partner on meeting brainstorming in investment idea

4 Tips For B2B Marketers To Optimize 2025 Strategy & Planning

B2B buyers are nearly 70% through their purchasing process before engaging with sellers — and 80% of the time, it’s the buyers who initiate the first contact. Given these self-service…

Industry News November 6

Handshake in city, global digital network

Vidyard Partners With Salesloft To Help Enhance Sales Engagement Via AI-Powered Video Messaging

Salesloft, a revenue orchestration platform, named Vidyard, an online video platform, as its preferred video partner to help Salesloft users incorporate personalized video messages into their email workflows.

Industry News November 5