Demand Gen Report

B2B Marketing process of one business marketing its products and services to another business, text button on keyboard

SPS25: New Session Added Focused for B2B Marketers Using AI

Artificial intelligence (AI) is completely reshaping the way B2B marketers understand customers, design workflows, and drive growth. Yet most B2B Marketing teams are still experimenting with just the basics (chatbots...

Gong Unveils New AI Innovations to Help Rev Teams

News Brief

PathFactory Business series b2b. business to business, web template

How to Prove Content ROI in the AI Era: An Interview with PathFactory’s Katie Jones

Feature

Sales Engagement Platform lemlist Acquires AI Platform Claap

News Brief

answer engine optimization AEO concept with businessman using tablet to strategy for optimizing content to directly answer user queries definitive ai answer in artificial intelligence search result

SPS25: Tools and Tips Content in the Age of AI

Blog

Latest Posts

Integration concept, data system technology concept, integration icon with gears

Outreach Launches Integration with Clay to Streamline Sales Efforts

Outreach, a sales execution platform, revealed an integration with Clay, a data enrichment company, designed to help go-to-market teams drive growth across outbound, inbound, expansion and retention initiatives by consolidating…

Industry News October 31

Close up kid's hand hold a halloween candy bucket in pumpkin shape for trick or treat game. Celebrate all saints day with jack lantern.

5 B2B Marketing Lessons Practitioners Can Learn From Trick-Or-Treaters

If there’s one thing I love, it’s an extended metaphor — and the holidays provide ample excuses to churn them out. For the first conceit of the season, I’m drawing…

Blog October 30

Integrate Introduces New Features To Help Marketers Streamline Multichannel Lead Strategies

Integrate, a lead management and data governance solution, released several new features designed to enhance how B2B marketers capture, organize and govern lead data across multiple channels.

Industry News October 30