by Steve Scafidi | Jul 27, 2015 | Industry News
Infer, a predictive applications provider, unveiled a new solution designed to increase conversion rates for cold accounts and use customized predictive models to identify high-quality leads. The Net-New Leads solution blends market intelligence with predictive...
by Steve Scafidi | Jul 24, 2015 | Financial News
Marketo announced its second quarter 2015 financial results, revealing a year-over-year revenue increase of 41% for a total of $50.7 million. The company projects revenue of $53.5 to $55 million for the third quarter and total revenue of $209 to $211 million for 2015....
by Steve Scafidi | Jul 23, 2015 | Industry News
New research from DialogTech, an analytics and automation solution provider, shows that marketers could be missing out on nearly half of mobile conversions. This can lead to inaccurate ROI data and an inability to optimize marketing spend. The report analyzes roughly...
by Kim Zimmermann | Jul 22, 2015 | Industry News
As B2B organizations aim to strengthen the relationship between sales and marketing teams, they are also working toward tighter integration of their CRM and marketing automation systems to achieve greater visibility into the customer journey, improve lead quality and...
by Brian Anderson | Jul 21, 2015 | Solution Spotlight
Clarizen is a marketing project management platform designed to help B2B marketing teams collaborate with colleagues, clients and vendors. The solution is intended to increase the performance of marketing teams by tracking project timelines. Features/Functions The...
by Damon Waldron, Leadspace | Jul 21, 2015 | Demanding Views
Finding the right buyers can feel a little like searching for buried treasure with a faded and blurry map. You may have a general idea of where to look, but without an “X” to mark the spot you can waste a lot of time digging in the wrong places. In fact, one of the...
by Brian Anderson | Jul 21, 2015 | Industry News
CRM systems are a major investment, but many B2B organizations are not realizing the full value of their sales technology. In a recent study from ZS Associates, respondents rated the value of their CRM systems as low in areas such as customer communication (13%),...
by Brian Anderson | Jul 20, 2015 | Industry News
SparkReaction, an inbound marketing and web design agency, has been named a HubSpot Platinum Partner, positioning the company as one of only 35 agencies to reach the Platinum tier status. To earn Platinum Level status, an agency must display and meet criteria built...
by Steve Scafidi | Jul 16, 2015 | Financial News
Demandbase, a provider of account-based marketing (ABM) technology, has raised $30 million in equity financing to bring the company’s total funding to more than $90 million. The company plans to use the investment to accelerate the growth of its ABM solution in...
by Kim Zimmermann | Jul 16, 2015 | Industry News
Demand Spring will partner with Vidyard to offer a video marketing consulting service for B2B marketers, positioning users to generate more qualified leads and accelerate the sales pipeline with video content. While 95% of marketers report that video is becoming...
by Kim Zimmermann | Jul 15, 2015 | Solution Spotlight
BrightTALK upgraded its Marketo connector that is designed to automate data sharing between the webinar and marketing automation platforms. Features/Functions BrightTALK’s Marketo connector synchronizes once an hour, automatically sharing BrightTALK data with...
by Kim Zimmermann | Jul 14, 2015 | Industry News
Mobile devices are rapidly becoming the first screen many B2B buyers use to conduct research and browse the web. A majority (82%) of respondents to Demand Gen Report’s 2015 Content Preferences Survey said they required mobile-optimized content to access on...