by Kim Zimmermann | Aug 6, 2013 | Solution Spotlight
FunnelFuel, a new app from FunnelSource, enables marketers to compare campaign and lead source performance side-by-side to justify marketing spend. FunnelFuel, a new app from FunnelSource, enables marketers to compare campaign and lead source performance side-by-side...
by Kim Zimmermann | Aug 6, 2013 | Industry News
The Teradata Data-Driven Marketing Survey 2013 revealed that while many companies are moving toward data-driven marketing, nearly half of marketers agree that data is the most underutilized asset in their organization. In response, many companies are starting in the...
by Kim Zimmermann | Aug 5, 2013 | Industry News
Talygen, a provider of business automation tools, has added a CRM module to its SaaS application, enabling users to access the program from tablets, smartphones or desktops. Talygen CRM automates various customer relationship management tasks and is fully integrated...
by Kim Zimmermann | Aug 2, 2013 | Industry News
Bulldog Solutions has announced five marketing technology service packages designed to help clients implement and optimize marketing data, technology and reporting infrastructure. “Creating a solid marketing technology foundation is not just about buying a...
by Kim Zimmermann | Aug 1, 2013 | Industry News
GenieConnect, has launched MarketingConnect, an automated marketing solution designed specifically for events. MarketingConnect automatically generates personalized marketing communications, including information on news, education sessions, speakers and exhibitors,...
by Kim Zimmermann | Jul 31, 2013 | Industry News
Marketo reported $22.5 million in revenue for Q2, a 62% increase over the previous year. The company’s customer count increased to 2,592 and officials pointed to a strong diversity in customer acquisition across CRM ecosystems, consumer brands, verticals and...
by Kim Ann Zimmermann, Managing Editor | Jul 31, 2013 | Industry News
Marketing used to just “throw leads over the wall” to the sales department and hope that a good number of them would stick. But now that marketing is responsible for a revenue contribution goal, the walls are tumbling down. It is no longer a question of how many leads...
by Kim Zimmermann | Jul 30, 2013 | Demanding Views
by Zorian Rotenberg,VP of Marketing, InsightSquared “Big Data” is the latest example of how a shiny new concept can become the toast of the town. Big Data has been heralded by many as the new competitive advantage for smart companies. Like many...
by Kim Zimmermann | Jul 30, 2013 | Solution Spotlight
Quant5’s Predictive Lead & Opportunity Scoring application scores leads and opportunities automatically using sophisticated algorithms and machine learning. Quant5’s Predictive Lead & Opportunity Scoring application scores leads and opportunities...
by Kim Zimmermann | Jul 30, 2013 | Industry News
Brainshark signed En Pointe Technologies, an IT products and services company, as an authorized reseller of its SlideShark Team Edition, which is the business-class version of the Brainshark SlideShark application. With this partnership, the overall reach and...
by Kim Zimmermann | Jul 29, 2013 | Industry News
PaperShare recently launched Actionable Content Analytics, a tool that gathers data for marketers so they know how a piece of content performed across all channels. “By putting content at the center of our system, marketers have one view into all earned, owned and...
by Kim Zimmermann | Jul 26, 2013 | Industry News
The Pedowitz Group announced a new Revenue Marketing Analytics service to help marketers bridge the gap between business intelligence and revenue growth. The service will use partner solutions from GoodData and Birst to unify data and deliver actionable insights,...
