by Kim Zimmermann | Jul 26, 2013 | Industry News
The Pedowitz Group announced a new Revenue Marketing Analytics service to help marketers bridge the gap between business intelligence and revenue growth. The service will use partner solutions from GoodData and Birst to unify data and deliver actionable insights,...
by Kim Zimmermann | Jul 25, 2013 | Industry News
Video marketing platform Vidyard has launched a new app for HootSuite within the company’s App Directory. The Vidyard app was created to help address the need for video marketing enablement in social media, according to company representatives. On the heels of...
by Kim Ann Zimmermann, Managing Editor | Jul 24, 2013 | Industry News
Plotting a digital marketing strategy can prompt even some of the savviest B2B marketers to ask for directions. Gartner recently unveiled its digital marketing transit map to provide a framework for marketers to develop a strategy, improve operations and plan...
by Kim Zimmermann | Jul 23, 2013 | Solution Spotlight
CampaignCore was created to help ensure partners and affiliates are equipped and prepared to plan and execute campaigns on the local level. Created by Averetek, the engine was designed to tailor campaigns and assets in 17 languages, helping to meet the diverse needs...
by Kim Zimmermann | Jul 23, 2013 | Demanding Views
By Todd Davison, CEO, Demand Frontier One of the many things I’ve enjoyed over the past 10 years in our industry is the ever-evolving definition of marketing. We’ve gone through concepts such as lead generation, demand generation, revenue performance and...
by Kim Zimmermann | Jul 23, 2013 | Industry News
SalesMail, an email marketing firm, chose LeadFormix, the marketing automation solution from Callidus Software, to automate campaign activities. Among other features, LeadFormix enables employee collaboration, data sharing, and actionable metrics from consumer...
by Kim Zimmermann | Jul 22, 2013 | Industry News
A commissioned study conducted by Forrester Consulting on behalf of Silverpop reveals that behavioral data remains a largely untapped marketing asset. Forrester found that only 45% of marketers collect and consolidate behavioral data within a single, integrated...
by Kim Zimmermann | Jul 19, 2013 | Industry News
ExactTarget has opened HubExchange, a marketplace featuring a variety of partner apps, ranging from web conferencing and event registrations to QR code activation and Facebook ad retargeting. HubExchange kicked off with more than 50 apps, including offerings from...
by Kim Zimmermann | Jul 18, 2013 | Industry News
Salesforce.com introduced Salesforce Sales Performance Accelerator, a tool that combines the company’s Sales Cloud with targeted lead and customer data from Data.com. The new application also includes coaching and feedback tools available in Work.com. B2B firms...
by Kim Ann Zimmermann | Jul 17, 2013 | Industry News
Vertical-based marketing offers a huge opportunity for growth, but it requires a deep understanding of a particular business segment that goes beyond simply adding a few “insider” phrases to generic content. With careful positioning around a benefit statement for a...
by Kim Zimmermann | Jul 17, 2013 | Solution Spotlight
Get Smart Content offers a dynamic personalization solution that enables marketers to engage anonymous web site visitors with unique content based on their digital body language — including keyword searches, location, content interests, frequency of visits, previous...
by Kim Zimmermann | Jul 16, 2013 | Demanding Views
By Jon Miller, VP of Marketing Content and Strategy, Marketo B2B marketing has become much more complex over the past decade. In addition to direct mail and events, new channels range from email, web sites and search engine marketing to landing pages, blogs, and...
