Salesforce Incorporates Into New Sales Performance Tool

Published: July 18, 2013 introduced Salesforce Sales Performance Accelerator, a tool that combines the company’s Sales Cloud with targeted lead and customer data from The new application also includes coaching and feedback tools available in

B2B firms such as DocuSign, an electronic signature technology vendor, and Enterasys, a provider of network infrastructure and security solutions, are currently using Sales Performance Accelerator.

“Adding more complete data with and tactical collaboration with Chatter make salespeople even more effective,“ said Rebecca Wettemann, VP of Research at Nucleus Research, a research firm specializing in technology ROI. She added that studies show companies can improve close rates by 10% to 15% by employing social, integrated sales performance management tools.

Regarding the new tool, Linda Crawford, EVP and GM of Salesforce Sales Cloud at, added: “With and seamlessly integrated with the Sales Cloud, sales reps will be armed with the very best tools wherever they are.”

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