by Kim Zimmermann | Apr 3, 2013 | Industry News
Marketo has followed through on its plans to file an initial public offering (IPO), a move which also pulled back the curtain on the company’s finances, including a high growth rate and big losses. The company plans to trade as “MKTO” on the Nasdaq. Goldman,...
by Demand Gen Report Team | Apr 2, 2013 | Industry News
Data analytics has never lacked for coordinates. Filling a spreadsheet with lead scoring algorithms, customer retention costs or predictive conversion metrics is second nature for most B2B marketers. While the coordinates have provided an embarrassment of riches, the...
by Kim Zimmermann | Apr 2, 2013 | Solution Spotlight
DotNetNuke’s DNN Social gives businesses the ability to create and manage communities on their existing web sites, instead of driving customers to third-party social media platforms. This creates is a one-stop destination for customers to consume content,...
by Kim Zimmermann | Apr 2, 2013 | Demanding Views
By Peter Gracey, Co-Founder, President and COO, AG Salesworks Outbounding (verb). to communicate personally and proactively with a sales prospect via email or phone with the goal of determining their level of interest in your product or service. By Peter Gracey,...
by Demand Gen Report Team | Apr 2, 2013 | Industry News
Demandbase last week announced the closing of a $15 million funding to support accelerated growth of the company’s online advertising and web site optimization platform, according to Demandbase officials. Demandbase Founder and CEO Chris Golec believes that B2B...
by Kim Zimmermann | Apr 1, 2013 | Industry News
Leads360, a provider of cloud-based sales automation technology, announced the availability of Performance-Based Distribution and Lead Scoring features. Performance-Based Distribution continuously learns and self-tunes based on real-time sales representative...
by Demand Gen Report Team | Mar 29, 2013 | Industry News
HubSpot yesterday announced the acquisition of startups Chime, a notification aggregator, and PrepWork, a calendar app. Chime created Chrome plug-in that enables users to receive social media notifications via their browser while PrepWork constructed a platform which...
by Demand Gen Report Team | Mar 28, 2013 | Industry News
Infusionsoft kicked off its InfusionCon 2013 users’ conference by unveiling its 2013 Spring release, which adds a campaign library, social tools, and a centralized daily task manager to the company’s marketing automation software. “2012 was the year that...
by Demand Gen Report Team | Mar 27, 2013 | Industry News
Marketing operations is no longer an island of misfit projects, inhabited by IT guys spitting out reports and financial types poring over budgets. Today’s data-driven B2B marketing organizations rely heavily on marketing operations to improve the performance,...
by Demand Gen Report Team | Mar 26, 2013 | Solution Spotlight
SnapApp is a marketing platform that enables companies to create interactive content that generates leads and drives revenue across the web, mobile, social and email. Companies use SnapApp to: Generate leads; Nurture and profile prospects; Drive revenue; and Engage...
by Demand Gen Report Team | Mar 26, 2013 | Demanding Views
By David M. Raab, Principal, Raab Associates When Salesforce.com CEO Marc Benioff told analysts late last month that “We need to buy more marketing companies,” ears perked up across the marketing automation industry and eyes turned to Marketo. But that’s nothing...
by Demand Gen Report Team | Mar 26, 2013 | Industry News
Brainshark launched SlideShark Broadcasting, which makes it possible for in-person or remote attendees to view presentations in real time and provides presenters with in-depth information about attendees. With the launch of SlideShark Broadcasting, presenters...
