by Demand Gen Report Team | Mar 25, 2013 | Industry News
The D&B360 solution for company data and insights from Dun & Bradstreet is now integrated into the marketing automation suite from Eloqua and has been added to the Eloqua AppCloud. Through D&B360 for Eloqua, customers can access streamed, continually...
by Demand Gen Report Team | Mar 25, 2013 | Industry News
Vidyard, a video marketing platform for business, secured $6 million in Series A financing. OMERS Ventures led the round of funding, along with current investors iNovia Capital and SoftTech VC, and Jill Rowley of Eloqua participated with a personal investment in the...
by Kim Zimmermann | Mar 22, 2013 | Industry News
TreeHouse Interactive, a provider of partner relationship management technology, unveiled Reseller View Mobile, a customizable, full-featured solution that is optimized for mobile devices. The announcement was made at Microsoft Dynamics Convergence 2013 in New...
by Kim Zimmermann | Mar 21, 2013 | Industry News
Marketo announced its new social marketing application that features a tight integration between social, email, mobile and web channels. This new application transforms social marketing into a fully integrated marketing process that can be combined with email, web...
by Kim Zimmermann | Mar 20, 2013 | Industry News
Demand Gen Report recently caught up with Michael Brenner, VP of Global Marketing and Content Strategy for SAP, to discuss the process of creating a successful content hub for your brand. Brenner developed an award-winning inbound marketing content destination site...
by Kim Zimmermann, Managing Editor | Mar 20, 2013 | Industry News
If a picture is worth a thousand words, then a video is worth an inbox full of email, E-books and white papers. B2B marketers have been increasingly adding video to their content playbook as vendors roll out tools that enable them to gather more precise information...
by Kim Zimmermann | Mar 19, 2013 | Solution Spotlight
Qvidian’s Sales Playbooks & Analytics application helps sales teams accelerate the sales cycle and close more deals by automating and simplifying the sales process, providing contextual-guided selling and granting access to the most relevant content, sales...
by Kim Zimmermann | Mar 19, 2013 | Demanding Views
By Jon Miller, VP of Marketing Content and Strategy, Marketo Marketing automation is hardly a new concept. According to the Google Ngram Viewer and Google Insights, the term was first used in 1980, gaining traction in the late 1990s and peaking around 2004. The...
by Demand Gen Report Team | Mar 19, 2013 | Industry News
With the latest version of the Chatter collaboration tool from Salesforce.com, users will be able to access, create and act on customer information in the Chatter feed, from any mobile device. With the new Chatter, mobile will be able to: Access all customer...
by Demand Gen Report Team | Mar 19, 2013 | Industry News
Pinterest has rolled out Pinterest Web Analytics to offer marketersinsights into how visitors are interacting with pins that originate from their web sites. This analytics tool is currently available to verified web sites. Key features of Pinterest Web Analytics...
by Demand Gen Report Team | Mar 18, 2013 | Industry News
Overall email volume increased 5% in Q4 2012 compared to the same period the previous year, according to a recent Experian Marketing Services benchmark report. In addition, the Experian study found that unique open rates increased 12% year over year in Q4 2012....
by Demand Gen Report Team | Mar 15, 2013 | Industry News
Firefox, the open source Internet browser claiming 11% of global market share, has announced it will no longer allow third-party tracking cookies. Other companies have discouraged tracking cookies, but now Firefox has developed a complete block. For the demand...
