by Demand Gen Report Team | Jan 9, 2013 | Demanding Views
The New Year is upon us, and what better time to take a fresh look at SEO best practices? No doubt you have big goals for 2013 — with that in mind, we’d like to share some of the pillars of lead generation through SEO: By Paul Taylor, CEO, Webmarketing123...
by Kim Zimmermann | Jan 9, 2013 | Industry News
LeadMD, a provider of marketing automation and CRM consulting services, has announced a number of partnerships to expand its stable of offerings. LeadMD can now offer a suite of services and products, including SEO, content development, various web application...
by Kim Zimmermann | Jan 8, 2013 | Industry News
LoopFuse, a cloud-based marketing automation software company, has merged with Nearstream, a provider of social engagement software. The combined company, to be called Nearstream, will offer an integrated customer engagement and automated marketing platform spanning...
by Kim Zimmermann | Jan 7, 2013 | Industry News
Infusionsoft, a provider of sales and marketing automation software for small businesses, received $54 million in growth capital financing from Goldman Sachs. The funds will be used to ramp up product development, accelerate marketing and sales and to grow its partner...
by Demand Gen Report Team | Jan 4, 2013 | Industry News
A recent survey of sales and marketing professionals found that just 16% believe that their teams’ activities are fully aligned, and one in 10 respondents say they are not aligned at all. The Channel Partnership, in conjunction with The Leadership Foundation,...
by Demand Gen Report Team | Jan 3, 2013 | Demanding Views
Marketers are using technology, specifically marketing automation platforms, to make an impact on revenue. In a recent study from Lenskold Group/The Pedowitz Group, 373 marketers were surveyed and 68% are using some type of marketing automation system. While this is...
by Demand Gen Report Team | Jan 3, 2013 | Industry News
When it comes to consumer behavior and business marketing on mobile devices, the growth stats are always staggering. Here’s one of the latest, from Pew Internet: 87% of smartphone owners check the Internet or email on their phones, including 68% who do so every...
by Demand Gen Report Team | Jan 2, 2013 | Industry News
Salesforce.com recently issued a set of release notes that offer a detailed preview into the company’s planned Spring 2013 update for its CRM platform. According to the release notes posted to the Salesforce.com web site, the company’s Spring ’13...
by Demand Gen Report Team | Dec 27, 2012 | Industry News
If the latest 2012 ad spending numbers are any indication, 2013 is going to be quite a year for mobile marketing. According to recent eMarketer data, U.S. mobile ad spending grew much more quickly than expected during the last part of 2012. The research organization...
by Adam B. Needles, Chief Strategy Officer, Annuitas | Dec 27, 2012 | Demanding Views
By Adam B. Needles, Chief Strategy Officer, Annuitas Conventional wisdom in B2B demand generation is maturing. There’s a growing awareness that strategic demand generation requires evolution of people, processes, content and technology – not merely marketing...
by Matthew S. McKenzie | Dec 26, 2012 | Industry News
2012 was an action-packed year for B2B marketers and for the companies that serve them. Social media, mobile technology and new analytics tools offered both opportunities and challenges. The vendor landscape changed dramatically thanks to a high-profile IPO and major...
by Fred Tan, Assistant Editor | Dec 26, 2012 | Industry News
Social media has become an integral part of many lives worldwide, and shows no signs of stopping. According to Nielsen’s Social Media Report 2012, online time spent using mobile apps was up 122%. Mobile web time has increased 22%, while PC time experienced a 4%...
