by Demand Gen Report Team | May 12, 2011 | Industry News
“Demandbase is creating what we believe will be the foundation for the next generation of business to business marketing and personalization on the web,” said Greg Sands, Managing Director for Sutter Hill Ventures. “Their proprietary technology which has created a...
by Andrew Gaffney | May 11, 2011 | Industry News
Richard Eldh, Managing Director and Co-Founder of SiriusDecisions, shared research conducted on public companies that showed companies with closed -loop systems and processes across marketing and sales had achieved significantly higher revenue (factor of 2x) and...
by Demand Gen Report Team | May 11, 2011 | Industry News
By John Luginbill, CEO, THE HEAVYWEIGHTS Most healthcare marketers will agree that social media is a great way to engage patients with helpful information. If done right, social media can do so much more. HealthNet, a Federally Qualified Health Center (FQHC) system in...
by Demand Gen Report Team | May 11, 2011 | Industry News
“The most successful marketers will not just throw money behind the next big thing, but will thoughtfully evaluate their mocial strategy, carefully considering which channels are best suited for certain types of content, which are best for retention, and which will be...
by Demand Gen Report Team | May 10, 2011 | Industry News
According to the survey, 42% of marketers plan to decrease spending on physical conferences and tradeshows over the next year. Respondents are increasingly turning to virtual events, with 40% indicating the primary benefit of holding a virtual event is the ability to...
by Demand Gen Report Team | May 6, 2011 | Industry News
To achieve this, the company developed non-segmented content and molded it into a five-step automated nurturing program based on behavioral triggers — including opting-in via web forms and attending online and offline events. The results of the campaign were...
by Demand Gen Report Team | May 5, 2011 | Industry News
Damphousse said that Target 250 has the core expertise and client roster to create an immediate value for our joint customers as well as new prospects looking for an integrated extension to their sales and marketing channels Green Leads and Target 250 focus...
by Demand Gen Report Team | May 4, 2011 | Solution Spotlight
Solution Snapshot: KnowledgeVision is a tool for rapidly creating interactive online video experiences from the assets and talent you already have at hand. KnowledgeVision synchronizes video, audio, PowerPoint, graphic images, animations, just-in-time footnotes, and...
by Demand Gen Report Team | May 4, 2011 | Industry News
“In a market that traditionally has a high barrier for entry, our freemium model lets customers engage at the position that works best for them,” said Sam Weber, CEO of Genius.com. “Users aren’t only signing up for free accounts, but they are using it...
by Demand Gen Report Team | May 3, 2011 | Industry News
To help companies better prepare for the next digital decade and develop strategies to connect with customers across social, mobile and other emerging mediums, Forrester introduced two new acronyms and models for marketing. In a presentation titled, ADAPT to the CORE,...
by Demand Gen Report Team | May 3, 2011 | Industry News
With revenues of nearly $100 billion and more than 400,000 employees, IBM recently reevaluated the way the company manages responses and leads — accelerating its sales processes, improving visibility and performance evaluation and more effectively aligning marketing...
by Demand Gen Report Team | May 3, 2011 | Industry News
By Ron Person, Director of Analytics, Sitecore For almost 20 years Internet marketers have used web analytics to measure the effectiveness of their marketing. But web analytics can be so misleading it can drive your marketing efforts in the wrong direction....
