Demand Gen Report
To Close More Deals, Sales Teams Need More Help Up Front
No matter how much sellers might wish that enterprise buying decisions were made by a single individual (and even though there’s only one name on a final contract) that’s simply...
Latest Posts
Consensus Acquires ReachSuite To Create Product Experience Platform
Consensus, an enterprise demo automation solution, acquired ReachSuite, a full-funnel live product demo company, to help better inform and build customer conversations and relationships.
Industry News September 3
Why AI Is The Secret Ingredient For Delivering Consistent Role-Play Experiences At Scale
There was once a time when sales reps took the lead on B2B sales — but today, buyers are in the driver’s seat. Modern buyers come to the table more informed…
Demanding Views August 30
B2B Practitioners’ No. 1 Priority In 2024? Brand Building
Dentsu, an integrated marketing solutions and agency services provider, published its fourth annual “Superpowers Index,” which seeks to uncover the real drivers behind B2B buying decisions.
Industry News August 29
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
