Consensus, an enterprise demo automation solution, acquired ReachSuite, a full-funnel live product demo company, to help better inform and build customer conversations and relationships.
Consensus plans to leverage ReachSuite’s offerings to help provide a new depth of buyer intent insights for every demo, with the goal of unifying each platforms’ offering into a product experience platform. The company noted that the combined solution will feature on-demand video demos, interactive product tours and live product simulations at scale.
“We share a similar and exciting vision with ReachSuite that the way to revenue success is through buyer enablement,” said Doug Johnson, Consensus CEO, in a statement. “Adding ReachSuite’s innovative technology to our leading demo automation solution will deliver on our vision of transforming complex sales into easy, interactive buying experiences. Together, we will create the world’s first product experience platform.”
