by Kelly Lindenau | Aug 2, 2023 | Industry News
By this time next week, the B2B Sales & Marketing Exchange (#B2BSMX) will have wrapped up and nearly 1,000 marketers will begin their pilgrimage back to their offices with invaluable insights. But let’s hit pause on this metaphor and come back to the...
by Kelly Lindenau | Aug 2, 2023 | Industry News
Salesforce released Starter, a new CRM suite that seeks to bring sales, service and marketing capabilities together to help businesses improve customer experiences, reduce costs and increase revenue. Starter is designed to provide businesses with guided onboarding,...
by Kelly Lindenau | Aug 1, 2023 | Industry News
TechTarget, Inc., a provider of B2B technology purchase intent data and services, enhanced its Priority Engine platform to help deliver new insights and workflows through standard and custom Salesforce CRM changes. The updates seek to enable enterprise tech...
by Kelly Lindenau | Jul 26, 2023 | Financial News
HumanFirst, a low-code data productivity suite, securedCA$5 million in seed funding. The total amount was accumulated over the course of three smaller, safe-note financing rounds and led by Panache Ventures with participation from other venture firms and angel...
by Klaudia Tirico | Jul 25, 2023 | Solution Spotlight
10Fold is a North American integrated communications agency designed to create thought leadership and build brand value for B2B ‘Deep Tech’ companies. The Lowdown MetricsMatter 4.0™ is a dashboard that summarizes both communications and marketing results to...
by Kelly Lindenau | Jul 18, 2023 | Industry News
ARInsights, a SaaS platform for managing analyst and B2B influencer relations programs, added enterprise software and technology review data from review platforms G2 and PeerSpot to its Premium Content solution. With the new inclusions, Premium Content...
by Kelly Lindenau | Jul 18, 2023 | Industry News
People.ai, an enterprise revenue intelligence provider, collaborated with Microsoft to integrate its AI-driven insights with Microsoft Sales Copilot to help sellers measure and visualize stakeholder engagement, generate persona specific emails and understand...
by Kelly Lindenau | Jul 18, 2023 | Blog
The “Barbie” movie’s marketing is everything — and B2B is just Ken. Through a combination of paid and unpaid opportunities, the movie’s marketing team successfully immersed the world in hot pink through an all-encompassing brand awareness campaign....
by Klaudia Tirico | Jul 18, 2023 | Solution Spotlight
Cohora is designed to enable real-time customer interactions within a brand-owned customer network built on first-party data. Through Cohora, brands gain customer-to-customer and brand-to-customer conversations that generate authentic user content that promotes the...
by Christie Johansen-Pinney, The Marketing Practice | Jul 18, 2023 | Demanding Views
2023 data tells us that 63% of organizations are preparing for a merger or acquisition deal this year and, in a fragmented B2B market, this trend seems likely to continue for years to come. When executing mergers and acquisitions (M&A), increasing value for...
by Jon Reily, Bounteous | Jul 18, 2023 | Demanding Views
B2B brands are often years behind their B2C counterparts on digital transformation. Most successful B2C companies recognized long ago that they needed to digitize and create personalized, convenient experiences to acquire and retain customers. But many on the B2B side...
by Kelly Lindenau | Jul 17, 2023 | Blog
Despite 96% of B2B marketers indicating that they have a documented ABM strategy, 40% are still struggling with aligning marketing and sales, 27% face difficulties with personalizing content for their target accounts and 22% cite cost as a challenge. But don’t...
