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Fullstory Deal AdobeNews Brief

Fullstory Acquires Usetiful, Extending Personalized Experience Capabilities

Fullstory has announced its acquisition of Usetiful, a top-rated digital adoption platform best known for deploying guides and surveys in applications. Fullstory is a leading behavioral data company that helps...

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Forrester’s B2B Marketing Predictions for 2026

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High CMO Turnover Isn’t a Marketing Problem — It’s a Leadership Problem

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Forrester Influ2 ABM or account based marketing concept. Personalization

Is Your ABM Missing the Mark? A New Look at Contact-Level Strategy

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TechTarget Launches New Market Intelligence Offering

TechTarget, Inc., a provider of B2B technology purchase intent data and services, released TechTarget Market Monitor, a new market intelligence offering designed to help users plan their product and go-to-market…

Industry News July 29
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The SMS Evolution: How Text Messaging Can Enhance Your Communication Strategies

Like any marketing strategy, businesses are always searching for the best way to interact with their customers — and SMS text messages still proves to be the most effective. Yet,…

Demanding Views July 26
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Neil Patel Joins Impressive Lineup Of Speakers At #B2BMX East

The B2B Marketing Exchange, an event series produced by Demand Gen Report, announced Neil Patel, Co-founder of NP Digital and best-selling author, as a keynote speaker at its upcoming and…

Industry News July 25
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