by Klaudia Tirico | Mar 20, 2023 | Solution Spotlight
Wistia is a complete video marketing platform designed to help teams create, host and analyze the impact of their videos in one place. Wistia’s mission is to help every business thrive with video, so the platform is packed with features like video player...
by Jim Schleck, Speedeon | Mar 20, 2023 | Demanding Views
Marketers are always looking to improve the customer journey as the landscape frequently — and unpredictably — evolves. With the availability of new platforms and channels, customer engagement with brands varies across platforms, leaving some marketers flustered or...
by Kelly Lindenau | Mar 16, 2023 | Industry News
TechTarget, Inc., a provider of B2B technology purchase intent data and services, updated its Priority Engine offering by integrating Confirmed Projects intelligence into the platform. Confirmed Projects seeks to provide sales teams with early notification of...
by Kelly Lindenau | Mar 16, 2023 | Industry News
Qualified, a conversational marketing software, unveiled Qualified GPT, a set of Generative AI product capabilities that are designed to help B2B companies harness the power of AI and engage and convert their website visitors at scale. Qualified GPT leverages machine...
by Kelly Lindenau | Mar 15, 2023 | Industry News
Revenue intelligence platform 6sense released 6sense Revenue AI™ for Sales, a new platform designed to enable sellers to prioritize in-market accounts and gather buyer intelligence and contact data within their existing tools. Salesforce research shows that sales reps...
by Kelly Lindenau | Mar 15, 2023 | Industry News
Cvent, a meetings, events and hospitality technology provider, entered into a definitive acquisition agreement with an affiliate of private equity funds managed by Blackstone. The transaction is valued at $4.6 billion. The acquisition follows a series of recent...
by Kelly Lindenau | Mar 14, 2023 | Industry News
Reply.io, a platform that automates business communications, launched Jason AI, an AI-powered conversational assistant built on OpenAI’s ChatGPT API, to help speed up email outreach processes and scale personalized communication. Using natural language...
by Kelly Lindenau | Mar 14, 2023 | Industry News
ON24, a digital engagement platform, launched an AI engine designed to power platform innovations to help enterprises use AI to generate content, scale personalized experiences, orchestrate actions, analyze audience behavior and surface prospect buying intent. Built...
by Kelly Lindenau | Mar 14, 2023 | Blog
The Oscars are to Hollywood as the Killer Content Awards (KCAs) are to B2B — an opportunity to honor the best of the best. Since 2012, Demand Gen Report’s (DGR) KCAs have spotlighted B2B brands that are pushing creative limits and embracing new storytelling...
by Klaudia Tirico | Mar 13, 2023 | Solution Spotlight
6sense aims to reinvent the way organizations create, manage and convert pipeline to revenue. 6sense Revenue AI™ is designed to capture anonymous buying signals, target the right accounts at the ideal time and recommend channels and messages to boost revenue...
by Michael Katz & Billy Luckey, Gartner Sales Practice | Mar 10, 2023 | Demanding Views
As consumers, we immediately turn to self-service digital channels for almost all our purchases, whether it’s something small, such as house supplies and food, or large, like TVs and cars. B2B buyers now act in the same way. The latest Gartner “B2B...
by Kelly Lindenau | Mar 8, 2023 | Blog
Women have made amazing strides in the workplace — over the course of five years, the number of women in the C-suite grew from 17% to 21%, and women in SVP roles spiked from 23% to 28%. But women still have a long way to go, as the numbers imply that men still account...
