Demand Gen Report

Highspot Lucas Welch Businessman is jumping to another side. Safe and reliable.

Unlocking GTM Performance: A Q&A with Highspot’s Lucas Welch

Go-to-market leaders are confident in their strategies, yet a staggering 98% admit execution is falling short. This disconnect has real consequences: stalled deals, unused content, and widespread team burnout. The...

Bombora Dynamic Data Visualization Showcasing Market Trends and Analytics on a Digital Trading Platform During Active Trading Hours. Generative AI

Latest Posts

Human and AI hands touching a lightbulb with a brain inside it

What Marketers Must Consider When Balancing AI Innovation With Buyer Trust

The surge in artificial intelligence (AI) tools and resources provided marketers with the power to enhance their strategies, improve efficiency and deliver more personalized experiences to consumers. However, they’re tasked…

Demanding Views June 28

Screenshot of Kreato homepage on a macbook

How Kreato Unlocked 8,800 Growth Opportunities With SugarCRM

Kreato, a player in Colombia’s dynamic construction industry, specializes in the development and manufacturing of prefabricated concrete products that mimic nature. The company’s products are designed to enhance the aesthetic…

Case Studies June 28

PathFactory Launches Gen AI-Powered B2B Buying Agent

PathFactory, a B2B content intelligence marketing platform, released ChatFactory, a generative AI-powered buying agent designed to leverage content intelligence and human-like conversation to help answer buyers’ questions, make content recommendations…

Industry News June 27