Demand Gen Report

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Is Your ABM Missing the Mark? A New Look at Contact-Level Strategy

Account-based marketing (ABM) has become a standard strategy for B2B organizations seeking to engage high-value accounts. While its value is widely accepted, a recent Forrester report commissioned by Influ2, reveals...

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PolyAI’s Agent Delivers Results for The Melting Pot

Case Studies

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Pipeline360’s Matt Hummel on Breaking Silos and Tying Brand Activity Directly to Revenue

Blog

AEO Hologram with Rocket and AI Brain — Generative Optimization

G2, Profound Partner to Power AEO, AI Search B2B Marketing Strategies

News Brief

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SPS25 Day 2: Fix Disconnected Data, Align B2B Teams, Activate Intelligence

Blog

Latest Posts

ZoomInfo Copilot Works To Blend First- & Third-Party Data With Gen AI To Predict Pipeline

ZoomInfo is a go-to-market platform designed to help businesses find, acquire and grow their customers by delivering accurate, real-time data, insights and technology to more than 35,000 companies worldwide. ZoomInfo…

Solution Spotlight June 26

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The Blueprint For A Winning B2B GTM Strategy

In case you missed it, my co-host Klaudia Tirico and I kicked off season 10 of the “B2B Marketing Exchange Podcast” two weeks ago! This season, we’re bringing you a…

Blog June 26

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Empathize To Realign: Demandbase Experts Weigh In On Keys To Sales & Marketing Alignment

Despite repeated proclamations about the importance of interdepartmental alignment, sales and marketing still go together like oil and vinegar. With these misaligned teams continuously serving as organizations’ efficiency kryptonite, John…

Industry News June 25