Demand Gen Report

High CMO Turnover Isn’t a Marketing Problem — It’s a Leadership Problem

The average chief marketing officer (CMO) lasts just 1.8 years in their role, compared to 4.3 years for the average chief executive officer (CEO), according to a SaaStr analysis of...

Forrester Influ2 ABM or account based marketing concept. Personalization

Is Your ABM Missing the Mark? A New Look at Contact-Level Strategy

News Brief

crowded restaurant with people dining and waiters, bartender and chefs working, blurred motion, generative AI

PolyAI’s Agent Delivers Results for The Melting Pot

Case Studies

Flat Vector Conceptual Illustration of Remote Work

Pipeline360’s Matt Hummel on Breaking Silos and Tying Brand Activity Directly to Revenue

Blog

AEO Hologram with Rocket and AI Brain — Generative Optimization

G2, Profound Partner to Power AEO, AI Search B2B Marketing Strategies

News Brief

Latest Posts

Team meeting. Project plan brainstorming

Analyzing The Shift Toward Specialized ABM Metrics In Marketing Measurement & Attribution

With just 26% of organizations currently conducting separate measurement and attribution for their account-based marketing (ABM) programs, the low adoption rate suggests that while many organizations recognize the potential benefits…

Industry News May 29

mockup of a man working on his macbook with his glasses over his desk

SiftHub’s AI Platforms Works To Centralize Scattered Content For Sales Teams

SiftHub is an AI platform designed to act as a central hub to collate and sift through content scattered across multiple repositories and tools. Through knowledge discovery and automated response…

Solution Spotlight May 29

5 Technologies CSOs Need To Invest In To Improve Buyer Engagement & Drive Growth

Chief Sales Officers (CSOs) are inundated with new technologies to invest in, but most only fill small gaps or end up complicating existing processes. As a result, the ROI just…

Demanding Views May 24