by Christina Cargulia | Aug 23, 2022 | Blog
It seems like a contradiction to tell a room full of B2B marketers to think like a B2C marketer, but FullSurge’s Mitch Duckler had the intel to back up his claims. Duckler dedicated his closing keynote at the B2B Sales & Marketing Exchange to...
by Christina Cargulia | Aug 22, 2022 | Solution Spotlight
Folloze, a B2B buyer experience platform, launched its Folloze Buyer Experience Platform 3.0. This version aims to unlock powerful design tools and data insights that will empower B2B buyers to guide their own journeys. Back-Of-The-Box Details Folloze’s latest...
by Devin Cleary, Bizzabo | Aug 18, 2022 | Demanding Views
In-person events are making a comeback, informed by the lessons learned over more than two years of hosting effective, inclusive and data-rich virtual events. The American Express Meetings & Events Global Forecast expects 81% of events to feature an in-person...
by Kelly Lindenau | Aug 18, 2022 | Industry News
RollWorks, an ABM platform and division of RollWorks, teamed up with Postal.io, an offline engagement platform, to help B2B organizations create automated offline campaigns that provide fully integrated omnichannel ABM strategies. The partnership marks...
by Kelly Lindenau | Aug 18, 2022 | Industry News
Botco.ai, a conversational marketing solution, released Instachat Builder, an AI-driven application designed to accelerate AI chat deployment by allowing customers to directly train the chatbot on any type of text information. The Instachat Builder is powered by...
by Kelly Lindenau | Aug 17, 2022 | Industry News
Calendly, an appointment scheduling software, revealed its new Managed Events feature, which is designed to allow team managers to lock and sync meeting templates across teams. The goal of the release is to enable consistent customer experiences and more reliable...
by Kelly Lindenau | Aug 17, 2022 | Industry News
As attendees entered the show floor for day three of the B2B Sales & Marketing Exchange (#B2BSMX), it was clear they were hungry to fit in as many B2B insights as possible before the show wrapped. With another full menu of keynotes, track sessions and lunch and...
by Kelly Lindenau | Aug 17, 2022 | Industry News
Invoca, an AI-powered conversation intelligence platform, strengthened its partnership with Five9, a provider of cloud contact center solutions, by connecting the data Invoca generates from digital marketing campaigns to sales conversations handled by users of...
by Christina Cargulia | Aug 16, 2022 | Industry News
Chili Piper, an inbound conversion platform for revenue teams, announced its new integration partnership with G2, a software marketplace. Chili Piper’s Form Concierge product will integrate within G2’s product profile call-to-actions to potentially give...
by Christina Cargulia | Aug 16, 2022 | Blog
Integrate announced the launch of its new book titled, “Precision Demand Marketing: Achieving the Promise of Predictable Pipeline,” co-authored by Integrate Co-Founder and CEO Jeremy Bloom and Integrate CMO Deb Wolf. The book provides a realistic hands-on approach to...
by Christina Cargulia | Aug 15, 2022 | Solution Spotlight
Pipedrive, a CRM revenue management platform, released Campaigns by Pipedrive, a new tool designed to provide users with a centralized place to manage their email marketing campaigns. The company aims to give customers a chance to better meet business goals and...
by Sharat Potharaju, Beaconstac | Aug 12, 2022 | Demanding Views
Businesses face mounting pressure to impress increasingly finicky customers, as more than 70% expect personalized interactions. And if customers don’t receive the anticipated custom-made experience, they will typically move along to the next option. In fact, one...
