Demand Gen Report

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Unlocking GTM Performance: A Q&A with Highspot’s Lucas Welch

Go-to-market leaders are confident in their strategies, yet a staggering 98% admit execution is falling short. This disconnect has real consequences: stalled deals, unused content, and widespread team burnout. The...

Bombora Dynamic Data Visualization Showcasing Market Trends and Analytics on a Digital Trading Platform During Active Trading Hours. Generative AI

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Research Recap: Branded Email Signatures Increase Company Recognition, Trust

More than half (52%) of prospects and customers leverage email as their main channel of communication — and 59% of marketers are responding in kind, indicating that email marketing is…

Industry News April 8

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Meet pharosIQ, The New Company Created From MRP & CONTENTgine’s Merger

Following their March 2024 merger, MRP, a global account intelligence provider, and CONTENTgine, a provider of B2B technology buyer insights and lead generation, revealed their joint company’s new name: pharosIQ. The…

Industry News April 8

Less Waste, More Revenue: How To Grow A Higher Quality Pipeline

If marketers and salespeople have one commonality, it’s that their pipeline invariably includes a high percentage of companies they aren’t a fit. This creates a negative impact on key business…

Demanding Views April 5