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Resources

Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!

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Leveraging AI To Boost Lead Generation And Conversion Efforts

Leveraging AI To Boost Lead Generation And Conversion Efforts

Artificial intelligence is on the minds of marketers now more than ever. Why? Marketers responsible…

The Practitioner's Guide To Signal & Intent Data

The Practitioner’s Guide To Signal & Intent Data

Segmentation, Personalization Efforts Fueled With Signal Insights & Buyer Intent Boost Account & Ad Targeting,…

Awareness vs. Precision: How Marketers Are Rethinking Channels, Metrics & Tactics To Engage Accounts & Roles At Key Buying Stages

Awareness vs. Precision: How Marketers Are Rethinking Channels, Metrics & Tactics To Engage Accounts & Roles At Key Buying Stages

Aired live on February 20th @ 2 PM ET / 11 AM PT New research…

Data Automation Buyer's Guide

Data Automation Buyer’s Guide

Modern marketers deal with large volumes of data acquired through a number of different third-party…

14 Visual Content Marketing Statistics To Know For 2019

14 Visual Content Marketing Statistics To Know For 2019

Sixty-nine percent of marketers say visuals are very important or an absolute necessity to their…

2019 State Of Interactive Content Marketing

2019 State Of Interactive Content Marketing

B2B Organizations Level-Up On Interactivity To Create Two-Way Conversations With Audiences Minimal time, flooded inboxes…

How To Jumpstart Your Content Marketing Strategy In 2019

How To Jumpstart Your Content Marketing Strategy In 2019

This infographic from Digital Authority Partners outlines seven key strategies to elevate your content marketing…

AI-Fueled Lookalike Modeling: An Enterprise Guide To Self-Tuning Campaigns

AI-Fueled Lookalike Modeling: An Enterprise Guide To Self-Tuning Campaigns

Gartner’s Innovation Insight: Artificial Intelligence Will Transform Marketing report predicts that in the next several…

6 Easy Steps To Kickstart A Killer CXM Program

6 Easy Steps To Kickstart A Killer CXM Program

“The customer is always right!” Right? Maybe not. But now that customers can interact with…

2019 Demand Generation Benchmark Survey Report

2019 Demand Generation Benchmark Survey Report

Growing Investment Into Revenue Creation Fuels Adoption Of New Tactics & Tech For Campaign Analysis,…

B2B Marketing In 2019: Trend Barometer

B2B Marketing In 2019: Trend Barometer

This infographic from Spiceworks analyzes which B2B trends are all the rage amongst modern marketers,…

Are We Doing This? 10 B2B Marketing Trends To Watch In 2019

Are We Doing This? 10 B2B Marketing Trends To Watch In 2019

What strategies, tactics and technology will B2B marketers be exploring in 2019? This report features…

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